The rapid rise of social media marketing is omnipresent in our personal lives and workplaces. Nowadays, not only do individuals use social media to keep in touch with relatives and friends, but most companies also use it as an important business tool.
However, although social media can greatly increase business opportunities and benefits, improper use can have a serious impact on corporate organizations. This means that companies urgently need to formulate clear online policies and training guidelines to regulate the use of social media by employees, whether it is for official purposes, privately speaking as brand ambassadors, or when personal use is clearly related to your organization, it must be strictly observed.
Maintain control
The social media channels show the public image and brand appeal of the company. The content and opinions shared through social media such as Facebook and Instagram will become the entire statement of your brand or your company.
Therefore, the company must inform employees who have the right to use online channels, what is an acceptable online code of conduct, and the strategy and tone. The focus is not only on the actual comments on social media but also on how employees interact with other users.
Clear policies and training
Develop clear policies to regulate the use of social media at work-whether in personal or professional contexts. Full-time employees must be aware of acceptable usage methods and should inform new employees of the company network protocol.
Official social media channels should be carefully monitored, and access rights should only be granted to those responsible for related businesses. Social media etiquette training, brand reputation maintenance, and online crisis management courses should also be properly planned for the company social media managers to learn.
The rules and policies for the use of social media are often very different from company to company, but the following key points can be considered when drafting the policy:
- Determine the situation and company purpose of the use of social media
- Professional style and influence
- Protect personal privacy and company reputation
- Is it possible to allow private social networking sites to be used during working hours, or open hours
- How to deal with and report feedback via social media sites
Talent recruitment function of social media
When recruiting talents, some employers may use social media accounts to screen applicants. This reminds job seekers to maintain a good online image.
However, employers adopting this kind of talent recruitment strategy are also risky and may cause disputes related to privacy, data protection, and discrimination.
Job seekers may publish personal information about their social and family life, age, race, or sexuality on social networking sites. These should not affect the recruitment decision.
If your company needs social media management services, kindly contact Tomato Digital Indonesia as social media agency in Jakarta, Indonesia.
