For your information, Google Ads (former name is Google AdWords) is the largest search ads platform in the world. In addition to the familiar Search Ads or Keyword Ads and Display Ads, the ads services also cover other diversified ad types, including shopping ads, video ads, and app ads.

In response to the current diverse and rich network behaviors, Google Ads integrates existing digital ad types and also conducts multi-platform layouts. In addition to Google's own platform, there are also Google Maps, Gmail, Google Play, YouTube, and other platforms. Computer, tablet pc, and smartphone cross-platform delivery, through a variety of channels, to deliver text, picture, video, and audio ads forms, to create more exposure and help digital marketing agencies find more business opportunities.

At present, Google Ads formats are divided into the search, display, shopping, video, and general applications. Digital marketing agencies can choose the appropriate ad format according to the position they want to expose.

But in this article, let us understand more about Google Search Ads (Keywords Ads).

Google Search Ads (Keyword Ads)

The most well-known type of digital ads is when Internet users have a search behavior due to demand and enter a keyword related to this intent in the search bar, and then the Google search engine will follow this key. The content of the ad is displayed on the search engine result page (SERP). When the user clicks on the ads, they will be directed to the landing page designed by a digital marketing agency. The landing page is usually the official website of the brand, the event website, or the product page. Therefore, it is suitable to increase the brand opportunity to be recognized with the product.

Among them, the correlation between keywords and landing pages is very important. It is recommended to have a suitable keyword strategy. Digital marketing agencies lay out the relevance of keywords and landing pages according to different stages of the consumer journey. For example, if in the latter part of the consumer journey, consumers have a general understanding of the product content and specifications, and are ready to place an order for purchase, the layout of keywords.

Feature

Consumers actively search because of their needs. Digital ad content is highly correlated with consumer needs and has a high conversion rate.

Ads can be placed according to regions and time periods, a daily upper limit can be set, and the marketing budget can be flexibly planned. CPC is priced per click, brand and product exposure is free, and there is a click to pay. Ads can be launched in a short period of 1 to 2 days, different from SEO service, which takes at least 3 months to see the results.

What is CPC (Cost per click)?

When the ad is clicked, Google will only charge the fee once; therefore, if the ad is exposed 1,000 times or 10,000 times, but there is no single click, it will not incur any charges.

For further information about Google Search Ads, please contact Tomato Digital Indonesia as Google Ads Agency in Jakarta.