According to Hubspot research, 5.6 billion global searches occur on the Google Search Engine every day. As the largest search engine in the world, Google hopes to help users to get the information they want. Therefore, Google developed a system, called Algorithm, to analyze whether the website content is relevant to the searched keywords.

The growing number of Internet users has led many people to start to teach themselves how to do SEO. However, website ranking factors are not only related to website items and keyword analysis but also need to be optimized for SEO according to the rules of the algorithm.

Here are three ways the Google Search Engine works:

1. Crawl

When the website is launched for the first time or the website is updated, the Google algorithm will automatically scan the entire website content, such as website structure, content, pictures, videos, and so on. This step is to let search engines understand the content and theme of the website first.

To make it easier for search engines to crawl websites, it is recommended to speed up search engine crawling in the following ways:

1. Using Google Search Console, submit a Sitemap.
2. Check and optimize website speed.
3. Write the relevant page title and description.
4. Utilize 301 forwarding to avoid website errors.

2. Index

Knowing what the content and theme of your website are, the algorithm will collect all the data into the database, and then analyze which pages meet the search engine rules.

If you already know how to do SEO, you will find that if there is an error in website optimization, the algorithm at this step will consider your website to be of low quality and unable to meet user search expectations.

3. Rank

Finally, in the final step, the algorithm will give each website a score based on the relevance of the website content to the used keywords. So, if your site ranks on the first page, congratulations! The Google search engine has deemed your website content to be algorithmically compliant.

Whether you use the SEO service of a digital marketing agency or learn how to do SEO and then optimize yourself, it is important to understand the impact Google's algorithms can have on your website rankings, especially when there are major technological changes or new algorithms, if you use the right website optimization methods, your website ranking will not have much negative impact.