According to a BlockThrough survey, about 20 million users worldwide use Ad Block Tools to filter out digital ads. This means that the cost and difficulty of reaching target audiences through digital ads will continue to rise. Since it is impossible to reach the audience from advertisements, many marketing experts turn to SEO Content Marketing to find potential customers.
What is SEO Content Marketing?
Content marketing is a marketing strategy that engages audiences by creating and sharing relevant articles. This approach can not only build a professional image for companies of all sizes, but also enhance brand awareness.
Writing SEO marketing does not sound difficult, but it takes a lot of time to research, from topic selection, content writing to uploading materials. In order to provide high-quality content, here are three types of content writing are listed for your reference!
Type 1: Awareness
First, your company content must focus on common problems that your audience wants to know. It is recommended that you write industry-related educational content, instructional content, technical articles, and others, so the audience can better understand what your product is.
For example, a real estate agency can write
- Type of real estate
- Housing bargaining skills
- How to choose the right real estate agent for buying and selling?
Type 2: Consideration
SEO content marketing must provide more detailed information, including writing related service and function descriptions. You can write what the company offers or a success case study.
For example, software as a service companies (SaaS company) usually provide case studies of their own customers, so their audience can have a deeper understanding of the solutions and service content. It also could enhance the company professionalism.
Type 3: Conversion
When a potential customer is about to buy, at this stage, you can write about why your company is the best choice, such as writing your own company patents, certifications, extensive experience, and other advantages.
For example consulting companies not only provide case studies, but also write about years of experience, get various awards, assist large domestic and foreign companies, and others.
While there are many examples of SEO content marketing on the Internet for your reference, each company digital marketing goals and strategies are different. It is recommended that you first understand what the company's goals are, and then plan how to write appropriate copy to achieve better results.
For more information about SEO content marketing, contact Tomato Digital Indonesia now.
