Internet users are spending more and more time in our modern digital age watching video content. It is undoubtedly questioned that viewers are drawn to videos. Videos such as product testimonials, tutorials, vlog or even a funny video that is considered to be educational, entertaining or inspiring will mostly be downloaded and shared by the viewers.

According to YouTube's forecasts, video content will reportedly continue to rule marketing trends in 2023. Have you used a video marketing technique as well?
 

What is video marketing?

Video marketing is a marketing technique that uses videos to promote and market products or services. In fact, this marketing technique has been around since 1941, when it was done via television. Along with technology developments, the cost to do video marketing is not as expensive as it used to be. With the internet and social media, anyone can create content or advertisements in video format.

Nowadays, most social media platforms have also prioritized features in video formats, for example, TikTok, which is more demanded by the younger generation during the pandemic. Since then, other platforms also release similar features that focus more on the short content video, such as Youtube shorts and Instagram Reels.

In fact, people tend to accept content in video format more than text format because videos are more engaging, memorable, and emotionally compelling than text. 
 

What Are the Advantages of Video Marketing?

More and more marketers include video marketing as one of their brand marketing strategies. Since it can help them to build trust with their customers, they can display products or services in a more attractive format at the same time.

What's more, with the popularity of social media and other video sharing platforms such as YouTube and TikTok, video marketing is now easier to produce and has a bigger influence than before. Here are some of the benefits of video marketing:
 

1. Increase engagement: Videos are a more engaging and memorable way to convey a message than other forms of marketing, such as text or images. Sharing your videos on social media sites such as TikTok, Instagram, Facebook, or LinkedIn definitely can increase engagement. You can partner with a professional social media agency to help you on social media management and marketing to achieve your business goals.
    
2. Increased reach: Since videos can be easily shared on social media and other online platforms, it is a cost-effective way to reach a large audience.
    
3. Increase conversions: Have you ever seen content like TikTok made me buy it? You can use videos to present your products or services in a more engaging way, which can increase conversions and sales.
    
4. Improve SEO: Videos also can improve a website's Search Engine Optimization (SEO) by increasing dwell time and engagement, which can result in higher rankings in search engine results. To make your videos easier to find and watch for many people, you can entrust professional SEO agencies who provide YouTube SEO optimization services.
    
5. Increase brand awareness: Videos can help build brand awareness by presenting a company's products or services in a creative and engaging way. You can ask help from a professional Google Ads agency to target your video campaign more precisely as well. Hence, your video campaign will be more targeted and able to reach your target consumers.
    
6. Increase customer trust: Videos can help build customer trust by providing informative and educational content, which can increase loyalty and repeat business.
    
7. Better storytelling: Videos can be used to tell stories in a more emotional and engaging way, which can develop deeper relationships with customers.
    

If you also want to use video marketing techniques in your marketing strategy but don't know where to start, you can consult us here. Our team is ready to help you with digital marketing matters.

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