If you realize, social media nowadays is the new way of communication and work cooperatively for people in different kinds of industry, for example, B2B, Education, and Government.

Social media can help you achieve at least four things:

1. Discover new ideas and current global trends
2. Connect to existing and new audiences more deeply
3. Bring more attention and traffic to current work
4. Build, sculpt and strengthen your business brand

Social media is always changing over time, so we have to constantly track the evolution of the platform, and continue to improve marketing methods to optimize the efficiency of the use of tools.

If you are a first-timer who uses social media for your business, you can try to use Facebook!

As you know, Facebook, which has the most users, is a global focus and is also loved by companies to expose their brand wider.

Facebook has 2 billion users worldwide and is the most influential of all social networking sites. It can easily connect your family, friends, and friends of friends. It maintains most of a person's social network in his life, and it is also very suitable for companies to expand their business.

Not only that, but Facebook has also provided ‘Live’, a tool that allows you to instantly broadcast your business to the world. Many companies are starting to use Live to share some content, for example, behind-the-scenes content, including employee Q&A or other activities.

Like other social platforms, Facebook provides privacy settings for users' content, so users can choose which content can be viewed by whom. Privacy settings include content that can be publicly visible to everyone, or only friends, or only custom groups (colleagues, family members, high school classmates, etc.). For users who don’t care about these settings, sometimes they will be seen by their Facebook friends who shouldn’t be seen.

If you want to understand more about branding on social media, contact Tomato Digital Indonesia as your Social Media Agency Indonesia.