Google Analytics is one of the most useful website analysis tools, especially if you use digital marketing services, like SEO and Google Ads. It is very important for a website owner to always see the data on Google Analytics. If you want to get a better result, especially on Google Ads services, you can do A/B testing for your company digital marketing strategy.

What is A/B testing?

In order to collect more data and identify which variants give the best performance, many people, including some digital marketing agencies in Indonesia use A/B testing for digital Ads, such as Google Ads, Facebook Ads, and Instagram Ads.

This is really suitable for you who don’t really understand which kind of promotions your potential audience will get attracted to. That’s why some digital marketing agency in Indonesia doing A/B testing.

A/B testing has become an important part of your business digital marketing strategy. It may look like you spend more money, but you will know it is really helping you to compete with your competitors, especially in the online industry.

How do we do A/B testing properly?

It is a must to see the data on Google Analytics before doing A/B testing. You must know some parts, such as demographic, age range, gender range, what platform your potential clients reach to your website, etc.

When you see the data is kind of similar, you can use that information and use it as your A/B testing. That is what digital marketing agencies in Indonesia do in order to get the best Google Ads result.