Everyone, including Indonesia, use Instagram to share their life to others. Therefore, Instagram has become the biggest social platform in the world with over one billion users!
Although Instagram first was made as a platform to sharing, but nowadays, a lot of people start to do online business or shopping on Instagram! Since this platform become so popular around teenagers and young adults, people start to see this as an opportunity to expand their business into social media. Because of that, a lot of people have a successful business, thanks to Instagram.
In order to become the next success story do online business on Instagram, here are some tips you may follow!
1. Instagram Business Account
It is an obvious and important rule if you have an online business account. It seems similar to the personal account, but business accounts have specific features that help you to do promotion and marketing easier, such as:
- Target Audiences Insights
- Contact Information on your business profile
- Instagram Boost Ads
2. Branding your business
As it mentioned, Instagram has a billion users all around the world. Therefore, you must do branding to make your business recognizable and memorable by others.
Branding is not only the name of business and slogan, but also profile picture, post designs, your Instagram Business Account bio and many more. You must regularly post to make sure people know your business is still exist!
Because of that, a lot of business owner use social media management service to help them branding their business.
3. Click to Action on your business account
Nowadays a lot of people start to post their products with tag their products to link to their website and hopefully make a transaction through it. It is called click to action.
You can also write Check out new items on the link in our bio as well or put links on your business Instagram story!
4. Use Highlights features properly
Since Instagram story will be vanished in 24 hour, you could use Instagram Highlights features to let people know your business more through story.
Make sure to categorized the highlights well, so your potential customers could easily find what they want on your business Instagram account.
5. Instagram Shopping
Instagram has the best feature for a business owner all around the world, called Instagram Shopping. If you connect your profile to your website or e-commerce page, you can create a Shop inside of IG app and link directly to products!
6. Last but not least, promote your business through social media ads!
Although you have designed a great visual for your business account, but less people know your profile, it will not give the best performance. Therefore, you must promote your business through social media ads, such as Facebook Ads and Instagram Ads to expose your business and get more visibility. Thus, more eyes on your products and maybe do more transactions!
