Getting deal with new customer is very important and impactful for a growth of small and medium businesses in Indonesia. There are many ways to achieve it, but expand the business to digital marketing is the most effective way.

But you must know that business owners often meet various kind of problems while running their business, such as small profit, lack of resources, and many more.

Digital marketing service for enterprise or big company and for small to medium business are definitely different, since it has to follow the goals of its company. Especially the small businesses will have a smaller budget, it will definitely impact to the result of the digital ads.

So here are some tips for you who has small and medium business and want to expand their business into digital marketing:

1. Know your target audiences

It is very important to know who is your potential clients. Agency digital marketing in Indonesia could assist you in research what kind of TA do you want to reach. But, the more you know and understand it, the better you will get the results.

Information you need to understand and let your Account Executive know is:

a. Demographics: Gender, ages

b. Geographic Location: which cities do your TA live, which areas do your business provide

c. Interests: what kind of things do your TA interest

d. CTA (Click to Action): what action do you want your TA do after see your ads.

2. Let your potential client know your purpose

Once you understand who is your target audiences, you need to let them know what is your purpose by showing the authority of your business. 

You can involve some educated content and some good value to your clients. Therefore they could see and trust your business expertise.

3. Know how many budget that suitable to your business marketing strategy

Many of small and medium business owner would say that they only can provide small budget for digital ads, but they want to get the best result. But you must know that to get a better ads performance, you need to add more budget to it.

It is very important to determine how many budget you are willing to spend for any digital campaigns.

4. Check your ads condition through analytics tools

Before you start to work with agency digital marketing in Indonesia, you need to setup your own analytics tools for your business. You can use these two free tools from Google, Google Search Console (GSC) and Google Analytics (GA).