Since the pandemic, more businesses were shifting to digital marketing practices to promote their business. With the increasing number of users and their enthusiasm on social media, businesses have also implemented digital marketing strategies on various social media platforms.

Digital marketing practices on social media, known as social media marketing, were able to enhance interaction between brand and consumer, and understand what customers really want. In addition, implementing social media marketing can increase brand exposure and also attract new customers. However, you need to know that not all social media works to grow your business.

Popular Social Media in Indonesia

Recently, TikTok has become the most popular social media among Indonesians. Brands and SMEs were also competing to promote on TikTok. However, some of them didn't really get maximum results.

What you need to know is that there is no platform that works for all kind of industry. It depends on your product, target market and target audience on your business.

Here is the list of most popular social media that often used for social media campaign:

1.Meta (Facebook)

Based on data, the number of Facebook users in Indonesia as of January 2022 ranks third in the world after India and the United States. So it's no wonder marketers continue to use Facebook as a platform for their digital marketing practices.

2. Instagram

The number of Instagram users in Indonesia is currently almost 100 million monthly active users by 2022. This figure is the fourth largest in the world, after India, the United States and Brazil.

3.TikTok

The majority of TikTok users are young people under the age of 30. Most of them use this platform to watch short videos.

4.Twitter

Twitter also appeared earlier and still exists today. The number of Twitter users in Indonesia also occupies the fifth position in the world. Indonesian netizens use this platform to discuss the latest information  which often becomes a trending topic.

5.LinkedIn

LinkedIn active users are decision makers in the business world who have strong buying power. They are more responsive to ads that take time to consider than audiences on other media platforms.

Choose the Right Platform for Your Business

Before choosing which social media for your business campaign. You could ask yourself:

1. Whether your business is B2B or B2C?
2. Who is your target market?
3. What's your business social media campaign's goal? Is it to increase sales? or building brand awareness?
    

If your business were classified as B2C, social media like TikTok and Instagram might work for branding and build interaction with your customers. Social media marketing on both platforms were mainly focused on visuals and content that was entertaining for the audience. However, if your business were classified as B2B, social media such as LinkedIn, Facebbok and Twitter might work better to achieve your business goal. Without in-depth knowledge of digital marketing, chances are your strategy will be less effective and it will take more time to oiptimize your digital marketing strategy.

It's better if you entrust social media marketing agency that provide both of social media management and ads, you can consult with use in here, our creative team will help you to develop strategy and provide digital marketing solutions that suit your business needs.