LinkedIn was rated as the most efficient channel for generating high-quality leads by 40% of B2B marketers polled. Marketers see up to 2x higher conversion rates on LinkedIn. 77% of content marketers say LinkedIn produces the best organic results. LinkedIn advertisements are used by 75% of B2B content marketers, a larger rate than for Facebook and Twitter.
If you’re thinking that LinkedIn functions simply just for browsing career opportunities, you’re gonna miss out on the most powerful social media for B2B!
This article will provide an explanation of LinkedIn, users, and how to use it to improve your business.
What is LinkedIn ?
LinkedIn is a global leading professional network social media on the internet. Most of the users use it to find a job or internship, build professional relationships, and learn skills to succeed in their career. Anyone can use LinkedIn to join a professional network, such as Small and Medium Enterprises owners, students and job seekers.
LinkedIn users
Today, LinkedIn has more than 875 million users and more than 58 million organizations registered. Men, who make up 57% of LinkedIn’s user base, are more likely to utilize it than women. Over 59% of LinkedIn users are millennials.
In early 2022, LinkedIn had announced that they have 20 million members in Indonesia. Based on the statistics, around 63% of LinkedIn users in Indonesia were people in the group age from 25 to 34 years old. Millennials were the majority members in this platform. While 29% of the users were people from age 18 to 24 years old. And the rest 8% were people over 35 years old.
However, LinkedIn is not only a powerful platform for jobseekers and professionals looking to expand their networks, it’s also a valuable tool for businesses looking to connect with customers and prospects.Here’s how you can make the most of LinkedIn for your marketing efforts:
- Build a Company Page
Your Company Page is the face of your brand on LinkedIn. Make sure it’s complete, professional, and up-to-date. Share your company’s story, products and services, and thought leadership content to showcase your expertise and engage your audience.
- Utilize LinkedIn Ads
LinkedIn Ads is a powerful advertising platform that allows you to target specific audiences based on job title, industry, company size, and more. With LinkedIn Ads, you can reach the right people at the right time, increasing the chances of your ad resonating with your target audience.
- Create Engaging Content
Share valuable and engaging content with your audience on a regular basis. This could include blog posts, articles, infographics, and more. By providing your audience with invaluable information, you’ll establish your brand as a thought leader in your industry and increase your visibility on LinkedIn.
- Leverage Employee Advocacy
Encourage your employees to share your company’s content on their personal LinkedIn profiles. This can help to increase the reach and impact of your content, as your employees’ networks are likely to be different from your own.
- Engage with Your Audience
Respond to comments and messages from your audience in a timely and professional manner. By actively engaging with your audience, you’ll build stronger relationships and increase the chances of turning prospects into customers.
LinkedIn is a powerful platform that can help businesses of all sizes to connect with customers and prospects, and could maximize marketing efforts. Whether you’re just starting out on LinkedIn or looking to take your marketing efforts to the next level, you can consult with us to grow your business through LinkedIn. Tomato Digital Indonesia provides social media management services and also advertising. Our expert team will reach you soon and help you to build strategy and target ads effectively.
Read more: Which Social Media is the Best for Growing Your Business?
