What factors influence online consumer purchasing decisions? 

It’s the reviews.

In recent years, the practice of consumers researching products, businesses, or services before buying them has become mainstream. Google, as the most used search engine worldwide, has become a tool and widely utilized to search and share information about businesses. 

Businesses can list their profile on Google Business Profile to manage their online presence across Google products, such as Maps and Search. If you want your Google Business Profile to stand out on the search and maps, you could partner with a professional SEO services agency. They have an in-depth understanding of how algorithms work, they can make sure to keep up with the algorithm trends and make necessary changes.

After you complete your profile, customers can share their experience and thoughts about your business in Google Business Review.

What is Google Business Review?

Google business review is a feature of Google Business Profile, a free tool that allows businesses to create and manage their online presence across Google, including Google Maps and Google Search. This feature allows customers to write and publish reviews of a business, including a rating out of five stars and a written description of their experience. These reviews are publicly visible to anyone who searches for the business on Google, and they can influence the business’s online reputation and overall visibility.

In fact, reviews have become a crucial part of the decision-making process for many consumers. A large percentage of consumers regularly read reviews before making a purchase or choosing a service provider. Positive reviews can increase business’s credibility, trustworthiness, and overall reputation, while negative reviews can have the opposite effect. Therefore, it’s essential for businesses to monitor and manage their reviews to maintain a positive online presence.

Does Google Business Review have an impact on SEO?

Yes, Google Business Review can impact SEO (Search Engine Optimization) in several ways. First, having a higher number of positive reviews and high ratings can improve a business’s local search ranking on Google. This means that the business will appear higher up in the search results when someone searches for keywords related to the business in a specific geographic area.

Second, Google uses a variety of factors, including the number and quality of reviews, to determine the relevance and usefulness of a business listing. This means that a business with many positive reviews is more likely to appear in Google’s “local pack”, which is the list of businesses that appear on the first page of search results in the map section.

Finally, the frequency and recency of reviews can also impact SEO. Google values fresh and relevant content, and businesses that receive a steady stream of new reviews may be seen as more active and engaged than those with few and outdated reviews.

Overall, Google Business Review can have a significant impact on a business’s online visibility and local search ranking, making it an important factor to consider in an SEO strategy.

Building an SEO strategy can be challenging at first; it is preferable to outsource with an SEO services agency. Their exposure to various industries makes them more skilled and knowledgeable about boosting your website's visibility. 

You can get in touch with us here if you need assistance from a qualified digital marketing company. We also offer a wide range of additional services, including integrated marketing, social media, website creation, and PPC.

Read more: Google Business Profile: Benefits and Importance for Local SEO