Display ads are a crucial part of digital marketing and have been around for over two decades. These advertisements are visual elements that appear on websites, social media platforms, and other digital channels. They are designed to grab the attention of users and communicate a message about a product, service, or brand. 

With the growth of digital marketing, display ads have become increasingly sophisticated and popular. Before choosing which type of ad is better for your campaign, let’s take a look at the top 10 most popular display ads.

Interstitial Ads

Interstitial ads are full-screen advertisements that appear between content on a website or app. They are often used as a transition between content and are highly effective in catching the user’s attention. Interstitial ads are popular among mobile app developers, and they often include an option for users to skip the ad after a few seconds.

These advertisements can be shown in a variety of ways, including static (picture) and rich media (such as a video, for example). When it is a static image, the interstitial ad can be closed immediately, but when it is a movie, visitors typically need to wait five minutes before they can see the cross and close it. Additionally, they might be playable ads that let people preview games before downloading them.
 

Banner Ads

Banner ads are the most common type of display ad and are usually placed at the top or bottom of a website’s pages. They are rectangular in shape and typically include images and text. Banner ads can be static or animated, and they are an effective way to drive brand awareness and promote products.

Video Ads

Video ads are becoming increasingly popular as more and more people consume video content online. They can be displayed in various formats, including pre-roll ads that play before a video and in-stream ads that play during a video. Video ads are highly engaging and can deliver a message more effectively than other types of display ads.

Expandable Ads

Expandable ads are a type of display ad that start off as a small banner, but expand to a larger size when a user interacts with them. Expandable ads are popular among advertisers because they allow for more creativity and engagement than traditional display ads.

Expandable ads are a good way to grab a user’s attention and provide more information about a product or service, as the expanded ad provides more space for messaging and content. It is better if designed aesthetically pleasing and to load quickly, to avoid annoying or frustrating users.

Slider Ads

Slider ads are a type of display ad that appear as a small banner on a website and can be expanded to reveal more content. They are similar to expandable ads and often triggered by a user’s mouse movement or by a timer, and they can be closed or skipped by the user if they prefer. The advantage of slider ads is that they take up minimal space on a website, allowing users to continue browsing the content without being interrupted.

Native Ads

Native ads are advertisements that blend seamlessly with the content of a website or app. They are designed to look and feel like regular content and are often used to promote products and services. Native ads are highly effective because they are less intrusive than other types of display ads and are more likely to be clicked on by users.

One of the key benefits of native ads is that they are often less likely to be blocked by ad-blockers, as they are not easily recognizable as advertisements. Moreover, native ads can help to improve the user experience by providing relevant content or products that are in line with the interests of the user.

Pop-Up Ads

Pop-up ads are advertisements that appear as a separate window on a website. They are often used to promote products and services and are highly effective in capturing the user’s attention. However, pop-up ads are often viewed as intrusive and annoying by users and can result in a high bounce rate for a website. This is because they can interrupt the user’s experience and make navigating a website more difficult.

In addition, modern browsers and ad-blockers have made it easier for users to block pop-up ads, making them less effective for advertisers. As a result, many marketers have shifted towards more subtle forms of advertising, such as native ads or interstitial ads, which are less intrusive and more likely to engage users.

Wallpaper Ads

Wallpaper ads are a type of display ad that appear as a background image on a website. They are often used to promote products and services and are designed to be eye-catching and memorable to users. Wallpaper ads typically occupy a large portion of the screen and are positioned behind the content of a website. 

The purpose of wallpaper ads is to add visual interest to a website while also promoting a product, service, or brand. They are highly effective in capturing the user’s attention because they are not easily overlooked and can make a strong impression on users. However, it is important to use wallpaper ads in a way that enhances the user experience, rather than distracting from it, to avoid annoying or alienating users.

Skyscraper Ads

Skyscraper ads are a type of display ad that are tall and vertical in shape, typically appearing on the sides of a website. The sizes are usually 160x600 or 120x600 pixels in size and are designed to catch the user’s attention while they are browsing the web. Skyscraper ads are a good way to add visual interest to a website while also driving brand awareness and generating leads. 

This ad can be static or animated, and they can include images, videos, or other multimedia elements. They are highly effective because they take up a significant amount of space on the page and are less likely to be overlooked by users compared to smaller, less prominent ads.

If you still can’t decide which display ad is the best for your campaign, you can ask a professional Google Ads Agency. It is the best way to help you achieve your business goal. They have more experience to create effective and efficient ad campaigns, saving your time and can help you avoid costly mistakes. Whether you are looking to increase brand awareness, drive website traffic, or generate leads and sales, a professional Google Ads agency can help you achieve your goals.

Read more: Why you should use Google Ads agency service?