Smart Way to Reach Out Millions of People and Sell More During Ramadan 2023

The month of Ramadan is the most anticipated moment for the majority of Indonesians. Various business sectors also take advantage of this opportunity to gain more revenue. Marketing plans are usually already done well in advance even before entering the fasting month.

How about you? Have you started a Ramadan marketing plan yet?

Before the month of Ramadan, business owners will set up advertisements in order to attract more and more customers. Well-known brands will generally use large billboards to increase brand awareness and the money spent was not a joke.

 

Then, do I also need to set up billboards to increase my brand's exposure?

The answer is NO. Indeed, most of the large companies were extremely courageous in allocating their marketing budgets for billboard ads. But have you ever thought about: 

  • Is using billboards effective? 
  • How many people actually paid attention to the billboard? 
  • Are people who see the advertisement interested in your product? 

Sure thing, there is no clear evidence to answer these questions.

It will be different if you use social media to promote your brand. In today's all-digital era, businesses benefit more from alternative means of promoting their brands. You can measure each content performance, starting from the number of viewers, gender, age, and their location.

Increase Brand Exposure with Social Media Marketing

Nowadays, social media is a must-use marketing channel to promote products or services from a brand. Here are the benefits that you will get when marketing your brand on social media:

 

Wider audience reach

Let's say you want your brand's latest promotion to be seen by 2 million people. If the total population in South Jakarta alone is 2.3 million people and there are 29 malls, then you will need an enormous budget to be able to ensure that the entire South Jakarta sees your advertisement. 

It will be different if you use social media marketing. By creating interesting content, social media users in various regions can also see promotions from your brand. This is the biggest strength in social media marketing that traditional advertising doesn't have.
 

Show product to your target audience

If you show your promotion on a billboard, it is uncertain that people who saw your advertisement were interested in your product's offer. 

Your brand promotion will be more effective with social media marketing, thanks to its algorithm, it can help your content to reach relevant audiences that will be interested in your products.
 

Lower cost

According to Bisnis.com news, the cost to install a billboard in Solo will be around IDR 45 million per month, depending on the size and location. Placing advertisements on TV or radio will certainly cost more.
 

Conversely, aside from the ability to reach a wider audience and be more effective, social media marketing is relatively affordable when compared to traditional marketing methods.
 

In general, social media marketing can be used in all business sectors, but there are several sectors that certainly have greater opportunities in the month of Ramadan. Ranging from food, fashion and accessories, hampers, furniture and rental cars.

By using social media marketing, the opportunity for more people to see your business promotion will be greater. Suppose you are a hamper seller who usually only accepts orders from buyers in your area. If you use social media to promote special Ramadan promotions, your buyers may come from various cities too, not just from one area.

Tomato Digital Indonesia SMM Package. Make your campaign budget spend more wisely! More profit!

We truly understand that many business owners and SMEs do not want to miss the Ramadan moment to get more revenue. But at the same time, the risks of using a marketing budget for ads are still a consideration. That’s why  we launched a social media management package offer that is very profitable for you!

This Special Ramadan Social Media Package is only available until April 2023, you can contact us here  to get the best offer from us!