In today’s digital world, online advertising has become an essential part of any marketing strategy. With millions of users visiting YouTube every day, it’s no surprise that more and more businesses are turning to YouTube ads to get their message out there. 

In this article, we’ll learn why YouTube ads are a great way to get noticed and drive sales, and why you need to start using them today.

Advantages of YouTube Ads

Most of the digital marketing agencies will provide you with suggestions on which ad formats that are profitable for your business. From the various Google Ads formats, YouTube Ads is one of the most popular ad formats for businesses. 

Here are some of the benefits that you will get if you use YouTube ads as one of your business marketing media:

Reach a Massive Audience

YouTube is the second largest search engine after Google, with over 2 billion active users. With that many people watching videos, YouTube ads provide a massive audience to market your products or services to. This means that you can reach a huge number of potential customers who are interested in your industry, product, or service.

Targeted Advertising

YouTube offers a range of targeting options, so you can show your ads to the right audience. You can target your ads based on demographics such as age,  gender, location, and interests. This means you can show your ads to people who are most likely to be interested in your product or service.

High Engagement

In fact, viewers are more likely to engage with video ads than any other type of ad format. This means that you have a greater chance of getting viewers to take action, such as clicking through to your website or making a purchase.

Cost Effective

Similar with most of the Google Ads, YouTube Ads may also save your marketing costs. You only pay when someone interacts with your ad, such as clicking through to your website or watching for a certain length of time. This means that you can get your message in front of a massive audience without breaking the bank.

Measurable Results

You can track the performance of your ads and see how many people viewed your ad, how many people clicked through to your website, and how many people made a purchase. This means that you can adjust your advertising strategy based on real data to ensure that you are getting the best results possible.

YouTube Ads Format 

YouTube offers several ad formats, each with its own unique features and benefits. Here are the main ad formats available on YouTube:

Skippable In-Stream Ads

Skippable in-stream ads are the most common type of YouTube ad, these ads usually appear before, during or after videos. Duration for Skippable Ads range from 12 seconds to 6 minutes. Users who watched this ad have the option to skip the ad after 5 seconds. Meanwhile, advertisers will start to be charged if the user watches the ad for at least 30 seconds, until the video ends, or if the user clicks the call-to-action from the ad.

Non Skippable In-Stream Ads

As the name implies, these non-skippable in-stream ads require their audience to watch until it's finished before they can access the content they want to see. The duration of this ad ranges from 15 to 20 seconds.

In-feed Video Ads

In-feed ads are ads that appear from search results or related video sections on YouTube. In addition, these ads can also appear on the YouTube main page and Watch feed.

Bumper Ads

Bumper ads are ads with the shortest duration among other YouTube ads. With a duration of only 6 seconds, making it a suitable choice for communicating messages in a short, concise and clear manner. Since the duration is very short, this video ad cannot be skipped and requires the user to watch the ad until it's finished.

If you want to place YouTube ads as one of your business marketing media, you can contact digital marketing agency Tomato Digital Indonesia to help install and optimize your business ads. You can contact us here to get a free consultation with us.