Nowadays, everyone has been talking about ChatGPT. 

But did you know? In 2021, Google has already started using AI technology in Google Performance Max. Since then, its features and performance have helped businesses to effectively promote their business.

So what makes Performance Max stand out? 

Performance max speciality able to maximize your ad placement on all Google channels like Search, YouTube, Display, Discover, Gmail, and Maps.

Google Performance Max Benefits

Google Performance Max empowers businesses with its AI technology to seamlessly adapt to evolving consumer behavior.

Performance Max prioritizes your goals (sales, leads, store goals) so that it can help find the highest ROI conversion opportunities. 

Of course, advertising with Performance Max is more effective than regular Google Search ads.

Also, using real-time data, Google can detect user intent and user preferences, so that Performance Max can reach audience segments that sometimes we missed to consider as our target audience.

With machine learning technology in Performance Max, audience reach becomes more accurate and helps business owners maximize conversions.

Who Should Use Performance Max

Performance Max is ideal for e-Commerce businesses and marketplace sellers. 

Local businesses may also take advantage of Performance Max to reach target consumers on different channels, such as Google Maps.

Also, using Performance Max for businesses on a larger scale makes it easier to run campaigns on many channels.

What You Need to Know About Performance Max

Before using Performance Max, you need to understand that there are some differences between Performance Max and the normal Google Ads.

Performance Max is cross-channel advertising, meaning ads will be distributed across many platforms to maximize their effect.

However, this also means that you cannot choose one platform to run your ads on. The Google Performance Max feature requires your ad to appear on every Google platform.

Also keep in mind that by utilizing AI technology, ad performance will increase by 20%. Yet, if you add manual input from a Google Ads expert, it will increase by another 15%. So, to get the best results, you can rely on Google Ads services to optimize your ads.

Preparation Before Setup Performance Max Campaign

To set up a Google Performance Max campaign strategy, you need to carefully plan and consider the goals and target audience you will choose.

Ideally, your campaign goals should be specific, measurable, and relevant, for example, such as increasing website traffic, bringing in leads, or increasing sales.

After that, if you have defined your target audience, use Google Performance Max's custom audiences targeting feature to determine age, gender, location, and interests. This will help ensure your ads reach the people who are likely to buy your products.

Next, you need to prepare creative assets such as text, logos, images, or videos that you will use in advertisements. Here are the recommended Performance Max ad sizes:

Images: Images you need to provide a least of 5 images with a maximum file size of 5120 KB

• Landscape: 1200 x 628 / 600 x 314 px
• Square: 300 x 300 / 1200 x 1200 px
• Portrait: 480 x 600 / 960 x 1200 px

Logo: Your company logo with a maximum file size of 5120 KB

• Square: 128 x 128 / 1200 x 1200 px
• Landscape: 512 x 128 / 1200 x 300 px

Video: Optional (if you don't have video assets, Performance Max will create one for you).

That’s it! Are you ready to set up your Google Performance Max campaigns?

If you'd rather leave your advertising to the professionals, please contact Tomato Digital Indonesia. Our team of professionals has received accredited training, has handled digital advertising for a variety of businesses, and has consistently delivered good results. Call us now for a free consultation!