Do you know the importance of multi-screen web design (responsive web design) for SEO?
According to the Google survey, 81% of people use TV and smartphone at the same time, 66% use computer and smartphone at the same time, and 66% use TV and computer at the same time. When using any devices to search and find a web page that is not on the best viewing screen, people will usually jump out and choose to browse the next web page. Even if it provides more web content that meets the needs of netizens, it will be considered by the search engine to be unimportant and not helpful for netizens. Therefore, responsive web pages will be the main point of web design in the future. So, here is the importance of multi-screen web design for SEO!
1. Reduce content repetition
For search engines, websites with high repetitive content are not easily included on the rank, but because different devices are designed with different versions, it is easy to cause the problem of high content repetition, and it also takes a lot of effort to manage the content of each version. In addition, there will still be differences between the content of each version. When a netizen sees the required information on the computer, but it may not be visible on the smartphones and then the netizen leaves your website, you may also lose one potential customer. Therefore, using a responsive web design, you only need to concentrate on maintaining the content of a website, while greatly reducing repetitive content problems, it is also easier to be indexed by search engines and can effectively provide information for customers on various devices.
2. Reduce web page bounce rate
As mentioned before, when people browse and find the webpage that appears is not the best browsing screen, netizens will easily jump out and return to the search results and continue to search for other web pages that may be suitable for their preference. When this action occurs, it will also be considered that your webpage is not helpful for users, even if your webpage provides much better than the others, what a pity! Therefore, the automatic adjustment of the optimal browsing resolution of responsive web design can effectively reduce the bounce rate of web pages.
3. Centralized web traffic, improve ranking
Regardless of the various devices that are used, the same URL appears. The advantage of the same URL is not only to aggregate the traffic of multiple devices into one website, but also to increase the probability of netizens sharing and browsing the web page, without having to look for the various versions for various devices. We never know where and when netizens will share and browse the web page, this will also bring import traffic from unexpected places. Of course, while importing traffic, it can also improve the ranking of keywords in search engines.
4. Google will love a responsive web design
Google is still the search engine that everyone loves. So, if you want to get the attention of netizens, you still need to pay more attention to Google’s search principles. Of course, Google has already sensed the multi-screen business opportunity and has also conducted research on responsive design behavior. When the research results were released, the web design trend that was published was a responsive web design!
