Let’s talk about the optimization of website marketing.

The customization of email content is very important. Whether it is the subject of the letter, the title after opening the letter, or even the content, it should be as close to the reader as possible. 

It is the same when doing keyword advertising. Performance engineers will always analyze the audience and customer groups first, and then list the appeals that can be used to attract different kinds of customer groups, and finally develop it into a copy. These marketing pre-tasks are all to attract people to open letters and attract people to click.

But I can't help but wonder, in fact, whether to make a deal in the end, it seems that I still have to go to the website to decide. Since the website itself is so important, why haven't your optimization and real-time strategies been applied to the website?

The fact is more than 95% of the potential customers who arrived on the site finally left. Why?

1. After the customer came in, he/she found your product, which seemed not as important/related to him/her or interesting as expected.
2. The customer is not sure if your product is really as good/beautiful/effective/value for money as you said.
3. The customer did not notice that there is a place to leave information/apply for trial/inquire customer service.
4. The website loading is too slow and impatient to wait.

The fourth point may need to ask your website engineer for help, but the other three points are definitely related to your experience design.

How to provide the content that attracts your potential customers who have come to your website is the key to website optimization.

Now, let's see how these problems are solved?

Problem 1 : After the customer came in, he/she found your product, which seemed to be less important/related to him/her or interesting than expected.

Analysis : For the same product, you may use different appeals to attract different kinds of groups, but they can only see the same landing page after entering the station. After reading the introduction and narration of the standard, maybe the feeling of attracting him at the beginning is not so strong.

Solutions : According to different source groups, give different appeals again.

Problem 2 : He is not sure if your product is really as wonderful/beautiful/effective/value for money as you said.

Analysis : Customers always need some comfort factors before making decisions. For example, how do customers like him feel about the product? What is the context of use?

Solutions

 : Guide the customers to other places on the website to learn more about customer testimonies, product FAQs, program descriptions, unboxing texts, etc. to strengthen customer confidence.

Problem 3 : He did not notice that there is a place to leave information/apply for trial/inquire customer service.

Analysis : Customers usually visit your website when they are interested in your products, but sometimes customers are a little passive and need you to wake up their attention. Even if they don’t switch immediately after coming in for the first time, it’s okay. You can still invite them to leave their contact.

Solutions : Actively invite customers to leave information (subscribe to newsletter, like Facebook Fan Page, add LINE, etc.), click on customer service to inquire, etc.

Want to be more real-time?

You can also grasp some current affairs news to create more real-time interactions, such as: weather (typhoon, sudden cold), celebrity dynamics (retirement, marriage), competitions (winning, promotion), etc.

These are some of the instant and personal interactions that we currently have on the website with our potential customers. In fact, they have also improved the interaction and conversion between consumers and the website.

Optimization and real-time marketing have gradually changed from bonus points to basic. Now, you can also try it on your website!