Besides SEO (Search Engine Optimization) service, many companies who need to improve their website quality will look for digital marketing companies, for example, Tomato Digital Indonesia to help launch Google Search Ads to improve website rankings.

What are Google Search Ads?

Google Search Ads, also known as Search Engine Marketing (SEM), is one of many kinds of digital advertising through keyword research. When the user enters a keyword in the Google search results that is related to the keyword of your website advertisement, your advertisement will appear on the user's search result. It is usually displayed at the top or bottom of search results.

Why do people choose Google Search Ads to improve their website ranking?

The advantage of Google Search Ads is accuracy. As long as a searcher fills the keyword in Google, the relevant advertisement will be displayed, which can easily gain exposure or attract the potential user to visit the website.

Not only that, the charging method for Google Search Ads is CPC (Cost per click). When the ad is clicked, Google will charge the advertiser once. The bidding fees for keyword ads are based on the level of competition of each group of keywords, and the cost of each group of keywords will be different as well.

How to optimize Google Search Ads to get the best results?

From the point of view of search engines, whether you use Google Ads or through SEO optimization, the website must be optimized regularly. There are many optimization methods, including the use of keyword research and analysis, copywriting, website structure inspection... etc.

But even if you have regularly optimized your Google Ads, the most effective way is to directly observe your competitors’ advertising optimization methods! Find out which ads and keywords they used which are more relevant to users.

If you have any questions about digital marketing advertising, please contact the best Digital Marketing Agency in Jakarta, Tomato Digital Indonesia for a consultation!