2021 is ending soon. Are you looking forward to improving your website rankings on Google Search in 2022? If you want to stay on top of the Google search results page (SERP), you not only need to know how to do SEO, but you also need to know what SEO trends will be in 2022!
With the recent updates of the Google search engine algorithm, it will not only affect the SEO optimization method in 2022, but the user experience will also change due to new technologies. Therefore, you must know the correct way to do SEO to improve website ranking and traffic.
Here are a few SEO trends in 2022 which could help you to change the way you optimize your website:
1. Artificial Intelligence
From healthcare to banking, every industry integrates artificial intelligence (AI) into the company. Its increasingly powerful features and popularity also make it inseparable from the business of the website. In fact, search engines usually do not share their algorithmic changes, but artificial intelligence technology, it can effectively improve the user experience in the search process and help dig out keywords that attract target audiences.
2. Voice Search
Have you heard of Google Voice Search, Amazon Alexa, or Apple iOS Siri?
Voice technology has also become more popular in recent years, and it is expected that the proportion of smart homes will grow to 55% in 2022.
In order to improve website traffic, many websites pay more attention to long-tail keywords, and voice search is officially one of the most suitable search methods for this keyword.
3. Image Optimization
For specialists who know how to do SEO, SEO is not just to optimize text, but also image optimization. Pictures make a great contribution to the user experience of the website. This is why the SEO trend in 2022 hopes to obtain the best optimization results by providing custom image names and alt tags.
If you want to know more about SEO trends and digital marketing strategies in 2022, contact Tomato Digital Indonesia, the best SEO company in Indonesia with more than 20 years of experience.
