Although many industries have been affected by Pandemic causes, the e-commerce industry has risen against the trend and its turnover has grown substantially. Many people have also invested in the e-commerce industry.

However, the number of people invested increased, followed by a more competitive state. In addition to increase turnover, increasing conversion rate has also become one of the primary goals of many advertisers.

In addition to the precise skills of pitchers to increase conversion rate and reduce advertising costs, copywriting is one of the indispensable keys to increasing conversion rate. Good copywriting can increase consumer interest, increase ads click-through rate, and effectively increase advertising conversion rate.

In this article, we will sort out some of the important copywriting techniques for Facebook Ads to effectively increase the conversion rate of ads!

Tip Number 1: Comply with mobile phone reading habits.

Compared with computers, modern people are more accustomed to using smartphones to surf the Internet, whether it is to browse Facebook, read news, or buy things online, most of them use mobile web pages or apps.

Therefore, when writing ad copywriting, the appearance presented must conform to the reading habits of smartphone users.

Tip Number 2: Write a copy for different target audiences.

A product must have a core target customer group and some peripheral target customer groups.

These target customer groups have different behavior patterns. If you can write different copywriting for each customer group and behavior pattern, you will be able to accurately convey the benefits that the product can bring to consumers.

Tip Number 3: Lock users' communication points and emotional needs.

People's buying behavior is usually based on needs and wants.

If at the beginning of the copywriting, you can directly lock the user's emotions to write, it will make consumers begin to realize that they have this need, and then they will buy your products.

Tip Number 4: Direct match of information.

Most of the products, after the consumer purchases, can bring some benefits to the consumer's life.

However, these benefits need to be communicated to consumers in a more direct way, especially when placing digital advertisements, more direct messages need to be delivered.

Tip Number 5: Violent promotional messages.

This kind of copywriting content, although seemingly clichéd, is very effective. After all, brand promotion is definitely a big help for people to make consumption by hand.

However, this method is not universal throughout the year. It is recommended to use such copywriting during the schedule of large-scale promotional events such as Christmas Sale, Mother's Day or Independence Day.

Tip 6: Use user word-of-mouth wisely.

For newly created e-commerce brands, consumer evaluation is often one of the keys to the purchase of new customers.

If you can make good use of CRM activities, such as experience survey of old customers, write word-of-mouth and give gifts, or increase the interaction with old customers in the community, get the evaluation of existing customers, and then use customers Experiences and comments, excerpts as part of the copywriting, increase new customers' confidence in the brand.

Tip 7: Give consumers room for imagination.

Sometimes a new product does not function like common supplies such as air conditioners and mobile phones. Everyone knows where and how to use it at a glance.

So you might as well help consumers think about these usage scenarios in the advertising copy so that consumers feel like it feels great to use this way and I want to use it like this, and if the usage scenarios are stacked first, Naturally there is the feeling of I can definitely use this thing, and directly contribute to the product's practicability.

Tip Number 8: Present what you want to say in a statutory manner.

Sometimes e-commerce brand owners want to use advertising to tell consumers about the R&D process, brand story, and founding life because the product is the result of a lifetime's hard work.

However, considering the behavior patterns of modern people, they usually don’t stay in advertising posts for too long. On the contrary, posts that are too long can hardly attract the attention of consumers. At this time, it must be concise and concise, using a small amount of text in a row to show the characteristics of the brand and products.

Copywriting is actually simple, as long as you understand the real needs of consumers and present the information they want to say in an intuitive and vernacular way, consumers can see the text “When my eyes are bright, I will naturally click on the ad to learn more”.

Now, it’s your turn to write attractive copywriting for your business!

If you want to know more about Social Media Strategy, please contact Tomato Digital Indonesia as social media agency Jakarta.