Usually, people think that Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are two diametrically opposed digital marketing strategies, but in fact, they are both methods that can bring high-quality website traffic. Therefore, using these two methods at the same time can help improve the ranking of the website in the search results.

From a Google search engine point of view, SEO Optimization is the basic concept of Google Keyword Ads, because it also focuses on the keywords of the search engine results page (SERP) as the core. But it is recommended that you must first clearly understand the difference between SEO and SEM operations, and then match them with each other, so you are not wasting your company’s advertising budget.

What is the difference between SEO Keyword Optimization and Search Engine Marketing (SEM)?

The operating concept of SEM is to give priority to the ads with the highest bid price, while SEO Optimization is mainly determined by the Google algorithm, such as website structure, keyword analysis, website speed, etc. Although the two use different principles to expose websites, for a highly competitive industry, SEO Marketing and Google Search Ads are both indispensables.

Google Search Ads are conducive to short-term marketing strategies because SEM operations can achieve faster results and effectively improve conversions. However, digital marketing strategies are not only short-term strategies, but also need to focus on long-term marketing strategies. To get the best long-term results, website SEO optimization is a must.

The digital marketing strategy of each industry is different because the marketing goals are different. But if you use Search Engine Optimization (SEO) and SEM operations, you will not only get better short-term results but also benefit your company's long-term results!

For more information about website SEO optimization and Google Ads, please contact Tomato Digital Indonesia, the best digital marketing agency in Indonesia.