If you want to promote a new app, then users are the core. You must think about how to attract them to interact with your app, and even be willing to pay for it. So as to increase the popularity of the app, expand the user group, and maintain the user’s adhesion, we need to plan carefully.
Previously, Google Ads has announced that all app installation-related campaigns will be transferred to App campaigns. Through app campaigns, you can reach users on almost all Google resources, including Google Search, Google Display Network (GDN), YouTube, Google Play Store, and other apps. In addition, you can also use certain slots that are only open to general app ad campaigns, such as the homepage of the Google Play Store and the Application information page. These exclusive slots give you more opportunities to reach users who are in the searching state so that they can further increase their interest in your app when they search for other apps and see your ads!
This type of advertisement can be displayed in various Google resources, including Google search, search network partners, Google Play, YouTube, the Display Network, AdMob, and other applications. The following picture shows Various ad slot presentation methods.
Next, we will separately explain the ad display position, precautions during production, recommended bidding methods and strategies, conversion tracking settings, and common problems. We hope that you can use this type of advertising campaign more strategically to achieve the best advertising status change.
Google App Campaigns is quite special in the keyword section, which is different from general keyword settings. Because Google Ads will automatically generate keywords for you through several methods, such as crawling your application information in Google Play, or The Google Play search terms that once attracted users to the app, etc., so you can’t decide for yourself which type of keywords, which keywords to put in, how much money, or which slot you want to be in, all of these are determined by the system settings through machine learning. If you don’t include video material in the material, Google Ads will even help you make one with existing resources! Although a lot of work processes are eliminated, for advertising optimizers, perhaps they should be worried about the related impact of the maturity of AI technology.
The homepage and app information page of the Google Play Store is advertising spaces that can only be used by universal app campaigns, including:
1. Google Play search results
2. Google Play related apps area: Apps you may also like and Similar apps
3. Google Play homepage: Recommended for you
When users search for and visit terms or applications related to your application, they will see your ad.
For more information regarding Google App Campaign, kindly visit Tomato Digital Indonesia's official website: www.tomato.co.id.
