If you are a digital marketing agency Indonesia specialist, What method would you use to accurately know the effectiveness of each digital marketing ads campaign? View Google Analytics source? Use Bitly to see the number of link clicks? View the link clicks through the Facebook Ads Manager? Although these methods can let you know how many people have entered the website from a designated activity or a designated platform, they cannot tell you the actual effect of the online marketing activity very accurately.
In order to be able to more accurately distinguish where the website traffic comes from, and to analyze the actual results of each marketing campaign on the data, digital marketing agency Indonesia like us need to use UTM parameters to help us display the results of different links!
What is UTM?
The full name of UTM is Urchin Tracking Module, and its function is to help you accurately and carefully distinguish each website link, and then cooperate with Google Analytics to clearly distinguish the effectiveness of each marketing campaign.
The UTM method is very simple. As long as digital marketing agency Indonesia prepares the corresponding UTM parameters in advance, put this UTM parameter at the end of the relevant URL, and then add the UTM URL to the marketing activity. When someone clicks on this URL with UTM to enter the website, Google Analytics can know that the person came from the marketing campaign, and further capture the person's every move on the website.
What are UTM parameters?
1. Campaign Source
Indicates the website or source that brings you traffic, such as Google search engine, Facebook, Instagram, EDM, other websites, etc.
UTM URL: utm_source=facebook2. Campaign Medium
Digital marketing agency Indonesia uses this parameter to indicate the marketing or advertising medium that brings traffic to your website, such as CPC, keyword advertising, Facebook advertising, etc.
UTM URL: utm_medium=semcpc3. Campaign Name
In order to identify which marketing activity the UTM represents, generally, you can fill in the name of the activity that you can distinguish.
UTM URL: utm_campaign=askmarketerutm4. Campaign Term
Digital marketing agency Indonesia generally used to identify keywords used in Google paid keyword advertising
UTM URL: utm_term=digital_marketing5. Campaign Content
Usually, digital marketing agency Indonesia used to identify specific content advertising campaigns for A/B testing
UTM URL: utm_content=utmblog_1
