What is a Google App Campaign? Why do Google Ads Agency Indonesia recommend your company to promote your app through this campaign?
Google App Campaigns is one of the unique types of Google Ads since it is different from general keyword settings. Google Ads Agency Indonesia will help you to generate keywords for you through several methods, such as crawling your application information in Google Play, The Google Play search terms that once attracted users to the app, etc.
If your company has an app and wants others to download that app, Google Ads Agency Indonesia really recommends you to prepare this material in order to put Google App Campaign.
Ad group
Since the system treats the entire campaign as a single ad group, you don’t need to create an ad group. If you want to promote different applications, you must create a dedicated campaign.
Advertising format
Google Ads will create ads for you in app advertising campaigns and deliver them in different ad formats in various networks. Therefore, the system will customize ads according to different placements and will also be in the process of ad delivery Modify, add or discard any content in accordance with the situation. If you do not add video material, Google Ads Agency Indonesia will even help you create one with existing material. Although this means that the ad may be displayed on any website, if you have set exclusion conditions, the system will still follow these settings for delivery.
Copywriting
When making this type of advertisement, please note that each paragraph of text must be displayed in random order. Writing texts of different lengths that can be individually formed into sentences, or even not displayed at all, will not hinder the transmission of the message. The length of each text must be less than 25 characters, and because the advertisement will not be translated, the specified language must be the same as the language in the advertisement.
Material
Google Ads Agency Indonesia really recommends you prepare a variety of materials for the system to create advertisements. The rich material resources help to create personalized advertisements and have more chances to meet various available placement positions. For example, it is recommended to upload videos with different lengths (between 10 seconds and 30 seconds) and various aspect ratios to meet the viewing habits of users in different situations.
