Meta brings transparency for ads related to social issues, elections, and politics

Digitalization is very important to every kind of industry, including politics. Meta responded to consumer concerns from all around the world with new update tools regarding social issues, electoral, and politics named Facebook Open Research and Transparency (FORT) Tool.

This tool was launched on January 11, 2022, to let the user understand the impact of Meta on society. This tool will include detailed ad targeting information.

Here is a summary of targeting information:

1. Location
2. Demographics
3. Interests
4. Total number of targeted ads in the three categories a Page has ran
5. Percentage of ads spend on social issues, political, or electoral ads
6. Target Audiences, such as custom audiences and lookalike audiences

With these new features, you can put ads for your political party. But remember terms and conditions are effective.