As a starter in business, running a small business is not easy, even during a pandemic. A lot of people are facing too many difficulties and challenges.

Because of that, small business owners or SMEs in Indonesia decided to digitize their business online, by using social media management services for their business, making a website for their business, and searching for agency digital marketing in Indonesia to put digital ads until learning how to do live streaming in order to sell their products and services.

As you know, YouTube played an important part in business recovery, especially in Indonesia. Why? Many Indonesian people open YouTube every day to watch videos. Consumer behavior is changing during the pandemic, so some SMEs started to get into some digital platforms, especially YouTube.

Here are some ways that a successful SMEs:

1. Authentic

Your business must show your own business vision and priorities. Some successful SMEs provide education about their industry through video on YouTube.

This strategy actually can be applied to your business by social media management services and SEO services, to increase loyal customers into your business.

2. Adapt well

Since consumer behavior is changing all the time and technology is evolving faster, your business must adapt well to the new possibilities. It also applies to YouTube. The more you follow the trends, your customers will feel related to your business videos and become loyal or we could say, subscribers! It could increase your business brand awareness along with conversions.

3. Engagement

Digital marketing is not only focused on brand awareness and conversions but also engagement with potential customers and old customers. Not only increase engagement through Social Media Ads, but you could also increase it with YouTube Ads!

Since technology is evolving, small businesses could see this as a new opportunity to connect with audiences and drive growth on YouTube.