SEM (Search Engine Marketing), known as Google Search Ads, is one of the digital marketing services which could increase website exposure through paid advertisements on the search results page (SERP). As technology and algorithms evolve, it becomes more and more challenging to raise and meet consumer expectations, so it is imperative to follow the latest trends to get better digital Ads results.
In order to continue to lead the way in the digital marketing market in 2022, it is crucial to keep your digital marketing strategy updated with advanced Google PPC Ads training courses and follow upcoming PPC or search engine marketing trends.
It is recommended that you seek out a digital marketing agency in Indonesia to assist and guide your company and gain a more robust long-term strategy.
SEM Trends That Will Set the Trend in 2022
1. Ads Automation
One of the most important developments in SEM advertising operations in 2022 will be Automation. Automate settings related to Google Ads through Artificial Intelligence and Machine Learning.
2. Intelligent Bidding
Smart Bidding is a subset of automated bidding strategies that use machine learning to optimize your digital ads for conversions based on your specified conversion goals. Smart Bidding strategies include Target CPA, Target ROI, Maximize Conversions, and Maximize Conversion Value.
3. Google Voice Search
More and more people are using the Voice Search feature to find information on Google. Therefore, it is recommended that you start SEM with this function. You can set it up in a single language, multiple languages, or all languages. However, it is recommended to set up in all languages to improve the user search experience.
Regardless, this year will have major changes in SEM, and the latest trends in SEM adoption will become an inevitable trend for businesses. Whether you are experts from Google Ads Agency Jakarta or just a beginner in the digital marketing industry, you must take advantage of these SEM trends to maximize the effectiveness of your Google ads.
