What is Instagram Shopping? Why do you need this function for your business?

Instagram shopping, which was officially launched in various countries, including Indonesia at the end of 2020, has become a popular function for some Indonesian SMEs, especially online shops.

There are three main ways to present the Instagram Shopping function:

1. Instagram shopping post
2. Instagram shopping multi-image posts or carrousel posts
3. Instagram limited time dynamic tagging product stickers

Instagram Shopping Dynamic Post

Instagram shopping dynamic posts can set 5 product tags in one post so that if consumers want to know the product used in the picture, they can immediately connect to the product link page of the product's shopping page, and check out on your business website. This function is really suitable for brands and online stores to pursue Instagram conversion shopping guides.

Instagram shopping multi-image posts or carrousel posts

You can tag up to 20 product tags in a multi-image post-brand store so that consumers can understand the entirety of your products at one time.

As long as the product label is added to the post, whether it is a single image or multiple images, it will be directed to your business landing page or website.

Instagram limited time dynamic tagging product stickers

The most popular Instagram shopping function is Limited Time Dynamics to let consumers know your products.

Limited-time dynamic product stickers allow your business or brand accounts that are tracked by less than 10,000 fans to have shopping guide traffic! Although there is also the function of Swipe Up to slide up, this product label sticker click can also let more consumers know about your brand and products or services.

Why does your business need to use Instagram Shopping?

Effectively exposure your business brand

According to Instagram's internal data in 2019, 130 million users interact with shopping tags every month, which perfectly proves that the biggest market is the online market!

Not only that, here are some data that support the facts:
1. 83% of respondents said they would discover new products or services through Instagram
2. 81% of users use Instagram to search for product or service information
3. 80% of users will decide whether to purchase a specific product or service on Instagram

Provide ultra-precise shopping guide mechanism

More than 80% of users on Instagram follow a brand, and nearly two-thirds of the respondents said that Instagram is a platform that helps to increase engagement. Stores use Instagram shopping to create products and add product tags to posts. It is very easy for consumers to visit your business website, and they may also place orders by the way!

Focus on consumer habits

Not only does Instagram have a large number of users, but these users also have a high degree of community adhesion. When they have time every day, they scan posts, time-limited updates, and even exploration.

Not only that, the chances of unintentionally seeing branded products are extremely high. For some users, Instagram is just a platform to relax stress and kill time, and it doesn't exclude that you just hit your brand's official website.

Instagram shopping is a great function for you who have an online business on social media. If you want to know more about these functions, kindly visit Tomato Digital Indonesia, a social media management agency in Jakarta, Indonesia.