Even you use digital ads services, website is more important than conversion rate. With a high quality and good user experience of website, you will naturally has a better clicks, traffic and conversion rate. Even a seemingly simple website, with excellent ease of use and well-structured, basically performs amazingly on the Google search engine.

So, how to build a good website?

A good website requires a wide range of professionals, brainstorming communication and discussions from different fields.

Here are some basic web design principles which can help you to develop a great website and enhance the usability for your business.

Simple design

An over designed website may not suitable for commercial purpose. Putting too many elements on a page can distract the user, and simplicity always applies to effective web design. A clear and simple website design not only makes the website attractive but also helps users navigate seamlessly from page to page. It can be frustrating if it has design features that don't fit the purpose. Keep the design as simple as possible to make it easier for users to use the website and to easily achieve the purpose of the user's visit to the website.

Consistency

No matter how well designed your website is, consistency is still the most important element of your website because it provides users with important information. You need to pay attention to the corresponding design elements on each page, such as fonts, sizes, headings, subheadings and button styles must be the same throughout the site.

Moreover, search engine algorithm use text content as the main retrieval item, so they are an indispensable part of SEO. You should maintain well-organized content, such as visually appealing and readable, and create SEO-friendly content.

Responsive Web Design

With the increasing use of smartphones and tablets, web design must be effective for all screen sizes. If your website is not responsive, you will lose the favor of search engines.

Web Loading Speed

Unnecessary designs may impact to the website slow down loading. Too slow loading speed will not only affect the user experience, but also affect the search engine algorithm. Therefore, improve loading speed by optimizing image size, website structure and many more.