Technology is quickly developing and all aspects have to do new innovation, like Google Ads. For your information, Google Ads will replace Smart Shopping Campaign and Local Ads Campaign with Performance Max Campaigns by the end of September 2022.

But do you know what the Performance Max Campaign is?

Performance Max is a new version of another Google Ads type, since it is an automated campaign type and can be called a Smart Campaign.

Like AI (Artificial Intelligence), Google will automate the digital ads based on the asset you or digital marketing agency provided, similar to Google Responsive Display Ads.

There are similarities between Google Performance Max and Responsive Display Ads since the placements are using dynamic ads format and the performance report of audience and placement is limited.

Why do you need Google Performance Max Campaign for your business digital ads?

Since technology is always developing, you must know that this is the era of Integrated Digital Marketing solutions. With the Performance Max Campaign, you will be allowed to promote across all Google Ads inventory, so you can get more potential customers and drive more conversions based on your company goals.

This type of digital ads are recommended by Google Ads agency since it could effectively save your ads budget and focus on increasing online sales, generating leads or growing offline sales as well.

These automation ads will optimize your budget and bids across channels to help you capture new conversion opportunities in real time.

Therefore, it is a great opportunity to expand your business through a new type of digital ads, Google Performance Max Campaign.