Every year, Facebook continues to strive to reduce clickbait posts in its feed.

But what exactly clickbait is?

According to Facebook, clickbait is a writing tactic that misuses words or information that can attract people to visit a post. Generally, clickbait can be seen in the text, caption, thumbnail, or even in the video itself.

Here are some examples of clickbait terms that are discouraged by Facebook and Instagram

Many people use clickbait writing tactics by writing too much and irrelevant, to get more people interested in viewing posts and visiting profiles. However, Meta as a Facebook and Instagram company does not recommend users and digital marketing agencies use such tactics.

By writing clickbait or not in accordance with the actual content, your company profile can be considered unprofessional and have a long-term impact on your business in the eyes of Facebook and Instagram users. This is fatal because it can affect people impression of your business.

If your company still makes clickbait posts, there is a high risk that Facebook and Instagram could restrict your freedom to post on Mark Zuckerberg platform.

Therefore, if you want to post content, pay attention to whether the caption used contains clickbait elements or not. However, it is highly recommended to contact a social media management agency such as Tomato Digital Indonesia to help you with content management for your business Facebook and Instagram platforms.