As technology is developing, our lives have been affected by the digital world, which is digital marketing. In order to get better ROI (Return on Investment) results, digital marketing has also begun to expand towards automation. This is the reason people start to use Marketing Technology.

Introduction to Marketing Technology (MarTech)

MarTech describes the applications or software programs that drive and enhance various kinds of digital marketing solutions. It generally refers to online marketing, as technology can help build, manage, deliver and optimize digital ad campaigns, such as Google Ads, Facebook Ads, and Instagram Ads.

The types of Marketing Technology you may encounter are:

1. Digital Ads

Digital Ads will always be a part of digital marketing solutions. If you realize, digital ads are moving towards automation, like Google Performance Max Campaign, aiming to make an effective and efficient work.

Not only that, generally digital marketing agencies use this MarTech system to provide more accurate data to their client, so they know what is the next step or strategy that must be chosen.

2. Analytics

Have you used Google Ads or Social Media Ads services before? If yes, you must know that to determine the next digital ads strategy, you need some data to be analyzed.

Using Marketing Technology means the data provided will be much more complete and can follow digital marketing agency needs.

Generally, this analytics data is taken from Google Analytics, Google Search Console, and other tools.

3. Content Management System (CMS)

Have you ever heard of the term CMS (Content Management System)? Yes, the system is also owned by this Marketing Technology program. By using this system, you can find out what content can attract the attention of your target audience to increase engagement. CMS itself does not only focus on the content on social media but is also suitable if you use SEO services.

4. Customer Relationship Management (CRM)

Technology becomes sophisticated and you need more detailed data to get much more significant results. With a CRM (Customer Relationship Management) system, your business could understand more about the interests of your target audience and know how to attract their attention.

Not only that, this kind of system will help you to get better ROI results as well since the costs could be used effectively. Because of that, many digital marketing agencies are starting to use Marketing Technology to assist clients, in order to get the results they want for their company.