Before choosing keywords for an SEO service, you have to do an analysis first. Using the wrong keywords can lead to the wrong digital marketing strategy and make it less effective. Here are some common keyword analysis mistakes you should avoid if you're wondering how to find the right keywords.

1. Ignore Search Intents

While keyword search volume is also important, search intent cannot be ignored, such as who will search for the industry, what kind of keywords will be used for searches, what website content searchers want to see, and much more.

Not only that, using high search volume terms for SEO keywords doesn't mean you can increase website traffic. Because the competition for website ranking in Google SERP (Search Engine Result Page) will be stronger and search intentions are ignored, even if visitors enter the website, the bounce rate will increase, which can have a negative effect on the website.

2. Not using long-tail keywords for SEO service.

Because there are so many websites on search results, it is difficult for searchers to find the most relevant result, so they choose to enter more relevant long-tail keywords to get more precise information quickly. Not only that, using keywords with longer sentences allows search engines to provide website content related to keywords. Therefore, most SEO service companies will recommend the use of long-tail keywords to their clients.

3. Irrelevant Keywords

The most important part of optimizing SEO services is relevance. Using irrelevant words can make your ranking unstable and your website may be blocked by Google's algorithm.

Although there are many keyword analysis tools on the Internet, such as Google Keyword Tools, Google Trends, and others, you still need to be careful to avoid these mistakes when choosing keywords for SEO services, thereby increasing website visibility and attracting audiences to visit your website.