Although modern people are accustomed to use Google search engine to find information, many users still do not know the differences between SEO Service and Google Keywords Ads.

First of all, what is Google Keywords Ads?

The concept of Google Search Ads or PPC Ads (Paid per click ads) is that when you click on an ad, Google will charge a CPC (Cost per click). These ads typically appear at the top or bottom of Google SERP and are also labeled Ad in English or Iklan in Indonesian.

But, what is SEO?

SEO service, Search Engine Optimization is not based on bidding, but consider many factors, such as whether the website structure can make the algorithm clear the content of the website, whether the content of the website is repeated, whether the user experience is good, and many more. Operators must not only understand the technical aspects and creative aspects, but also according to the algorithm rules of the search engine to improve the website ranking in Google search results.

Since both types will appear in Google SERP, how to choose the most effective digital marketing for your business?

Besides know your budget for digital ads or SEO service, a professional digital marketing agency usually start with a deep understanding of the company's goals. If the company wants to expose new products, hold new events, big promotions, etc, running Google Keyword Ads will be a must! Why? When your ad goes live, you do not have to wait long to get results, for exampe more clicks on your website, more people visiting your website, and others.

But SEO service is completely different. Since the ranking of the website is improved through the natural sorting method, if you operate in the correct optimization method, you will obtain long-term effects, such as stable website ranking and many pages appearing in the search results. If the company wants to expose its brand in the long term, let people know more about what your industry is, and improve the quality of the website, you must choose SEO service for your company.

If you want to know about Google Ads or SEO service, please contact Tomato Digital Indonesia, or visit the website for more information: https://www.tomato.co.id/.