With the development of technology, modern Internet users want to obtain information in more detail and quickly. They will enter keywords according to their own ideas. For example: A wants to eat pho, he will directly enter a Vietnamese pho restaurant in Google. This search behavior is gradually being noticed by SEO experts. Therefore, they have begun to optimize local SEO service according to the location of the industry or the surrounding area where the service is provided.
What is Local SEO Service? How is it different from general SEO service?
If the general SEO concept is about website ranking or organic search, Local SEO service is an industry website optimization strategy for a specific region, city or area. In simple terms, optimizing for Local SEO is focusing on the visibility of a company website in local search results or Google Maps pages. Therefore, Local SEO service is not only about website inspection or keyword research, but also requires an additional application for the company own Google business profile.
Example: When you enter the keyword Restoran Padang di Jakarta, the Google map and website of the relevant restaurant will appear in the search results for you to choose.
Why is Local SEO service important?
Even if the website ranking and traffic reports have good results, these results do not mean that the order will eventually be obtained. The purpose of local search engine optimization is to make it easier for local users to find nearby business websites, and then meet their needs.
In addition, the use of Local SEO service can help the algorithm to analyze the relevance of web page content more clearly, and contribute to the stability of website ranking.
Which industries are suitable for Local SEO service?
In fact, many industries are suitable for operating local SEO. However, it can be analyzed by user behavior. If your industry type appears in the following, it is recommended that you find a digital marketing company to do Local SEO:
- Hospitality, such as restaurants, restaurants, cafes, bars, etc.
- Healthcare, such as dentist clinics, ENT clinics, pharmacies, etc.
- Service Industries, such as: salon, gym, moving companies, photocopying shops, etc.
- Education, such as: cram schools, education consulting companies, etc.
- Legal industry, such as: lawyer, legal counsel companies, etc.
Optimizing SEO for local search engines not only requires writing regionally relevant copy or updating Google business profile information, it also takes a long time to be effective.
