For your information, Google Ads (former name is Google AdWords) is the largest search ads platform in the world. In addition to the familiar Search Ads or Keyword Ads and Display Ads, the ads services also cover other diversified ads types, including shopping ads, video ads and app ads.
In response to the current diverse and rich network behaviors, Google Ads integrates existing digital ads types and also conducts multi-platform layouts. In addition to Google's own platform, there are also Google Maps, Gmail, Google Pay, YouTube and other platforms. Computer, tablet pc, smartphone cross-platform delivery, through a variety of channels to deliver text, picture, video and audio ads forms, to create more exposure and help digital marketing agencies find more business opportunities.
At present, Google Ads formats are divided into: search, display, shopping, video, and general applications. Digital marketing agencies can choose the appropriate ad format according to the position they want to expose.
But in this article, let us understand more about Google Shopping Ads.
One of digital ads type that specifically designed for e-commerce website or retailers. If a consumers use product related keyword on the Google Search, the ad will automatically appear by bringin out product lists, such as product photos, name, price, website link, and others.
Feature
Since it located in eye-catching position on Google Search Results, users can directly see the ads and if they attracted, they could visit the website.
Not only that, by displaying detail information to the potential customers, it could bring a serious buyer to do purchasing on your business. This literally could help you to achieve conversions goals.
For further information about Google Shopping Ads, please contact Tomato Digital Indonesia as Google Ads Agency in Jakarta
