Many people know that SEO service is very important to increase the visibility of a website in Google Search. There are even many myths about SEO (Search Engine Optimization) circulating in the digital marketing industry. However, too many SEO myths make people who don't understand have some misunderstandings about SEO.

In order to let everyone no longer misunderstand SEO, the following lists the 4 myths and truths of SEO!

1. The purpose of using SEO service is website ranking?

From the point of view of search engine users, it is a waste of time to sift through multiple pages to get the desired information, so they will directly enter more precise keywords or click on the links of the top pages in the previous search results. For this reason, many people start to do SEO service in order to improve their website ranking. But in fact, SEO is not only used to improve website ranking, one of its functions is to increase brand awareness, bring more exposure, and make target audiences know your company and brand.

2. Having more links lead to better SEO results?

Many people believe that the higher the number of links, the better results you will get. But according to the rules of the algorithm, the relevance of the page link to the content of the website is also important.

3. A sitemap can help improve website rankings?

Submitting a sitemap purpose is to be crawled and included by Google search engine crawlers to improve keyword rankings is a misunderstanding that many SEO beginners have. According to the Google SEO Guidelines, a sitemap only provides detailed information about a website and does not ensure that all pages are indexed. You still have to follow the rules of the algorithm to get better results in SEO service.

4. Google Ads can help improve website rankings

Paid search ads and keyword bidding can increase your website exposure and reach your target audience. Although Google Ads can help improve the click-through rate (CTR) of the website, the organic ranking must still be optimized through the website, such as website structure, responsive website, website speed, and others. Therefore, although the placement of PPC ads will have an impact on the ranking of the website, it is not absolute.

Seeing this, many people may be disappointed with the SEO service, but it is because they are not clear about SEO and have misunderstandings. In fact, website optimization is a long-term and continuous behavior. It must take a long time to see the effect, but believe that the hard work will eventually bring good returns. For more information on SEO service, please contact Tomato Digital Indonesia.