For your information, Google Ads (former name is Google AdWords) is the largest search ads platform in the world. In addition to the familiar Search Ads or Keyword Ads and Display Ads, the ads services also cover other diversified ads types, including shopping ads, video ads and app ads.

In response to the current diverse and rich network behaviors, Google Ads integrates existing digital ads types and also conducts multi-platform layouts. In addition to Google's own platform, there are also Google Maps, Gmail, Google Pay, YouTube and other platforms. Computer, tablet pc, smartphone cross-platform delivery, through a variety of channels to deliver text, picture, video and audio ads forms, to create more exposure and help digital marketing agencies find more business opportunities.

At present, Google Ads formats are divided into: search, display, shopping, video, and general applications. Digital marketing agencies can choose the appropriate ad format according to the position they want to expose. 

But in this article, let us understand more about Google Video Ads (YouTube Ads).

Google Video Ads (YouTube Ads)

As it followed the name, the ads will be appear on YouTube platform and other Google partner sites, but the videos must be from YouTube itself.

Since YouTube is owned by Google, it is often visited by various ages of people and make it as the largest video and audio platform in the world. Fun fact, about 1 billion people all around the world watch video and audio on YouTube every month. This number could give maximum business exposure opportunities to brands and companies.

There are the most well-known video ads type named TrueView In-Stream Ads. This type of ads will be pop up first before the real video are being played and can skipped after 5 seconds. If it got skipped by the users, you can get exposure 5 seconds for free!

Feature

YouTube Ads can target a potential clients based on ages, gender, region, interests, preferences and many more. Therefore the brands or Google Ads agency in Indonesia could use those data to make an exposure to them. Not only that, the ads will be appear to the relevant content, so user could feel the relevances and may increase click through rates to the ads!

Further information about Google Video Ads (YouTube Ads), please contact Tomato Digital Indonesia as Google Ads Agency in Jakarta.