Users who are exposed to 15-second short videos for the first time may wonder, why Reels is similar to TikTok, why does Meta still follow the trend? All because TikTok announced that it will have the opportunity to withdraw from the US market, Meta officials immediately announced that the Reels short video function has been available in many countries. In February of this year, Meta officially launched the 15-second short film function of Facebook and Instagram, Reels (continuous short film), among which Instagram Reels is widely loved by users and has begun to be used.

What are the features of Instagram Reels?

In addition to basic functions such as soundtracks and filters, the short films made with Reels also have additional widgets such as acceleration and deceleration, timers, etc, to help users quickly edit and publish high-quality short films.

The most important thing for merchants and store owners to use is that Instagram Reels can be exposed on Facebook and Instagram at the same time, and there are also various publishing forms (such as: Post, Story, Reel Story), and will be recommended to more suitable accounts according to the type of account. of users watching, greatly increasing the contact rate and exposure rate. In addition, in order to increase the usage rate of the new feature, Instagram will increase the reach of posts using this feature and encourage more users to use it. This is a good time for online stores to easily promote their brands.

Let's first understand the four functions of Instagram Reels: 

1. Music

2. Speed

3. Effects

4. Timer

Instagram has added a video classification bar to the main interface. Users can click on a video to start watching in full-screen mode, and they can slide down to continue watching content from different creators. Therefore, the store owner can try to make a simple short video to increase the exposure of the online store brand.