When it comes to digital marketing services, the most common things that come to mind are search ads, display ads, shopping ads, and others. But less people take an attention to the relationship between website exposure and SEO service. Many small and medium-sized enterprises (SME) and website operators are more likely to have no concept of SEO (Search Engine Optimization). What exactly is SEO?
Search Engine Optimization (SEO) is a way of letting users find your website when they search on Google. Optimize your website and keywords in the right way, bring more website traffic and exposure, and bring positive impact and sales growth to products, services and brands.
Here are some common SEO techniques to help improve your website visibility!
1. Keyword Analysis
First, you have to do a keyword analysis. Start by thinking about the words or sentences your customers might use when looking for your product or service on the Internet. For example: If you are a real estate agency, your potential clients will enter words related to real estate buying and selling. It is recommended that you look for around 20 to 50 keywords for your SEO service.
2. Content Writing
The main goal of the Google Search Engine is to help users find the answers they want. Therefore, the algorithm attaches great importance to the relevance of web page content. It is recommended that when you write industry-related articles, you must let users know more about your services and products when they finish reading. Your priority should be your target audience, not search engines. Not only that, make sure to update the page frequently to keep it up to date.
3. Use Social Media
Social media is an important partner for SEO operations. As more and more people use social media, more and more people search for information on social media platforms. Therefore, companies and brands have opened business accounts on Facebook or Instagram to make it easier for users to find them.
4. Make sure the user experience of your website is good
The user experience (UX) of a website has a significant impact on SEO performance. If you have a well-structured website, a fast website, a responsive web design, easy-to-read text, and use the right optimization methods, then believe that the results will soon be reflected in your website rankings in Google search results!
5. Continuously optimize the website
The process of optimizing a website takes a long time to pay off, resulting in a significant increase in Google website rankings. Not only that, as search engine algorithms continue to improve to better meet user needs, website content must also be continuously adjusted and optimized with search results.
The way you do SEO today is successful, but it may not work next year. Therefore, it is recommended that you continue to work hard to optimize your website and keep an eye on the latest news about Google search engine updates.
Many people feel that SEO service are only needed for large corporate websites or website with many pages. But in fact, all kinds of businesses, including small and medium-sized industries (SME) can operate SEO service as well. If you continue to optimize your website, the chances of being recognized by more people for your brand, products and services will be higher!
For more information about SEO service, kindly contact Tomato Digital Indonesia.
