It is no secret that these days, the stronger and more focused paid campaigns, the more clicks you get and leading to a greater probability of acquiring new customers. Because of that, just two years after its launch as ads platform, Google Ads has become the most popular digital ads in the world and popular in various industry to promote their brand.

What are Google Ads?

Google Ads is a Pay Per Click (PPC) ads where the advertiser pay per click to the Google. Google Ads are an effective way to drive qualified traffic or get suitable potential customers to your business while they search for products and services like what you offer. With Google Ads, you can boost your website traffic, receive more calls, and increase your in-store visits.

Google Ads allows you to create and share well-timed ads (both mobile and desktop) with your target audience. This means your business will show up on Google Search Engine Results Pages or Google SERP the moment your potential customers are looking for products and services like yours via Google Search or Google Maps. This way, you can reach your target audience when they see your ad. Not only that, Google Ads can also span other channels, including YouTube and other Google-partnered website with Banner Ads.

Over time, Google Ads will also help you to analyze and improve those ads to reach more people, so your business can reach all your paid campaign goals.

Besides, no matter the size of your business or your available resources, you can customize your ads to fit your budget. Google Ads tools give you the opportunity to stay within your monthly cap and even pause or stop your ad spend at any point in time.

Why do you have to start putting Google Ads?

As Google is the most used search engine, receiving over 5 billion search queries a day, Google is the resource people around the world use to ask questions, and the answers to those questions are a combination of paid ads (SEM, Search Engine Marketing) and organic results (SEO, Search Engine Optimization).

Not to mention, the Google Ads platform has been around for nearly two decades, making it some of the veterans, like Google Ads Agency in Jakarta.

You have to know this: thousands of companies have started to use Google Ads to promote their business, including your competitors! This sentence means that even if you rank organically for search terms, your results are pushed down the page, below your competitors.

For more information about Google Ads, kindly contact Tomato Digital Indonesia as Google Ads Agency in Jakarta, Indonesia.