Video Marketing is evolving again! It is not uncommon for users to prefer audio and video content over text. Furthermore, the trend of 15-second short video and audio has swept the world in recent years! The rise of the social platform TikTok confirms this.
Short video has become a hot spot for online consumption. At the same time, it has driven the transformation of digital marketing platforms and materials. The 2022 report pointed out that TikTok has jumped to the top five social platforms that Indonesian netizens love to use.
Do you want to enter the youth market and use TikTok for marketing? Let us analyze the TikTok boom and marketing suggestions:
1. TikTok is popular all over the world
Total downloads in the world exceeded 3 billion. Closely following Meta, TikTok has become popular since 2019 and has been the champion of the global app download rankings for four consecutive years. The non-Meta application shows that TikTok's strength cannot be underestimated, and it is blowing an epoch-making trend in the community world.
2. Defeat Google to be the Top 1 the most website traffic in 2022
Being lockdown and reducing going out have greatly increased the public’s demand for audio-visual and entertainment content. As a result, the traffic from TikTok has experienced explosive growth. It climbed seven rankings in one year, surpassing the Google, which has won the 2021 ranking for the first time. It has become an indispensable part of many people's lives.
3. Engagement is high! Stickiness and content engagement perform well
With the number of app downloads and app traffic rising, Total monthly active users of TikTok has exceeded 1 billion last year, and the staggering number of 300 million in one year is advancing at full speed, and it has become a new generation of community hegemony.
At this time, TikTok is similar to Facebook in the early days. The community is full of life and interaction. Not only is the user stickiness three times higher than that of Facebook, but the platform interaction rate is also 15% higher than the average.
4. Not only young people love to use! 30% of users over the age of 30 also use TikTok!
You may think TikTok is only used by high school students. In fact, as the impact of the pandemic has led to changes in Internet usage habits, the age group of TikTok users is continuing to expand. This means that TikTok is full of a certain proportion of groups with spending power, and it is naturally a high-potential media for brand awareness.
