Internet user habits change all the time according to technological developments. Therefore, whether it is a B2B industry or a B2C industry, all kinds of businesses should start learning to use digital marketing, such as SEO service and Google Ads service, to accelerate potential customers to find your company website in the online search results.

First, let's understand what is Search Engine Marketing (SEM)

What is SEM?

SEM is a form of digital marketing that helps increase website visibility on Google Search Engine Results Pages (Google SERPs). SEM is also known as PPC Keyword Ads. When someone clicks on the ad, your company needs to pay Google a certain amount of money.

What is SEO? What is the difference between SEO service and Google Ads service?

SEO or Search Engine Optimization refers to improving website rankings through various factors, such as website structure, keyword analysis, algorithm rules, etc.

It looks similar in search results, but SEO is not the same as SEM. If your website only uses SEO service, when a lot of people click on your website, you not only do not need to spend ads costs, but your website click-through rate (CTR) can also increase, so that search engines think that your website provides useful and relevant information. The content of the web page, and then improve the ranking of the site.

Not only that, SEO needs to operate for a period of time to see the effect of the operation, but Google Search Ads does not. As a result, many people usually think that SEO service is suitable for long-term marketing, and PPC Ads is suitable for short-term marketing.

I am an entrepreneur in the B2B industry. If I want to combine SEO service and Google Ads service, what are the benefits for my company?

SEO is the basic concept of Google Keyword Ads. These two methods are based on keyword analysis as the core. Therefore, combining Search Engine Optimization and Search Ads at the same time can bring many benefits to the B2B industry, such as increased website traffic and brand awareness, thereby achieving twice the result with less effort.

You can divide your company marketing budget into Google Ads budget and SEO service cost. However, the allocation of budget is very dependent on professionalism and experience. If the allocation is improper, it may affect long-term marketing strategy of the company. Therefore, it is recommended that you seek out a professional digital marketing agency to assist you.