Nowadays, the Internet is prevalent. For example, online shopping, enterprise recruitment, event registration, publicity and marketing, etc., people mostly obtain relevant information through Internet searches. Therefore, the establishment of a website is absolutely necessary for an enterprise, whether it is to display the company products, increase exposure, provide services, contact channels, or establish a corporate brand image, etc., setting up a website can definitely shorten the distance between the company and customers. Improve each other connection.
A good website will cover the following points:
Consumer groups are not subject to geographical restrictions:
Unlike traditional TV commercials, which are limited to a certain region or country, the website is international, so it can spread information all over the world. As long as there is Internet, enter the company name in the browser, you can immediately get all the public information of the company (products, prices, limited-time discounts or company news).
When customers ask about products or company-related information, the website is a fast and convenient delivery channel.
Enhance professionalism and brand image:
Using a free platform on the Internet to set up a company website will present consistent results, unable to express the characteristics of the company or products, etc., and the design similarity will be too high.
Ask a professional web company to design the website, which can be customized according to the needs and characteristics of the company.
The more professional the website is, the more it can enhance the image of the company and enhance the trust of customers.
Company/product information disclosure:
Company information is open and transparent, allowing customers to fully understand the company and brand-related stories.
By browsing the website, customers can quickly understand the complete product information (price, specifications, preferential plans, etc.).
Browsing the website allows customers to have a preliminary understanding of the product. If the company receives an inquiry call or a customer visit, it can immediately focus on the key points without spending too much time explaining it again.
The company event information may be published through the official website to ensure that the source of information is correct and reliable.
Information storage:
Save the published news or related information for later inquiries.
Various statistical analyses can be performed, such as product popularity, customer age, customer location, various click-through rates, etc.
Having said so many benefits, is not it bad to use Instagram or Facebook fan pages for official marketing? To be honest, ff course, this is also possible, but the result is too consistent and lacks uniqueness.
It is difficult for consumers to have a memory point, the similarity of the layout is too high, and the characteristics of the company and products cannot be highlighted. What is more dangerous is that if these platforms are not supported or disabled one day, the brand image established over the years will be built. With the customer base, all of a sudden it went downhill. If it is delivered to a professional website design company for planning and design, it can be customized according to the needs of the company to enhance the convenience of use. At the same time, it has great flexibility in screen design or functional design to enhance the uniqueness of the website, deepen the company professionalism and Brand image, and various statistical analyses on the website (product click rate, sales volume, total sales amount, etc.) can also help us understand customer needs and explore potential customers.
