The popular short video platform TikTok has surpassed many popular social media platforms, including Facebook, Instagram, Zoom, etc., to become the most downloaded app. TikTok leads the trend in social media with 800 million monthly active users from all over the world. If you are looking for digital ads opportunities on TikTok, read on for an in-depth look at every facet of running TikTok ads.
What is TikTok?
TikTok is the number 1 social video sharing app in the world. Users can express their thoughts by recording and sharing 15 to 60-second videos by singing, dancing, talking to the mouth, etc. It just happens to satisfy people who are looking for micro-entertainment, which is a good way to pass the time and the information is very easy to digest. With a high degree of flexibility and rapid output time, more and more users upload self-made content to the platform, which has made the popularity of TikTok grow rapidly.
Which brands are suitable for advertising on TikTok?
In order to stay at the forefront of the trend, many international brands have joined TikTok, and have used the power of TikTok to gain broad reach and traffic. So do not miss out on this explosive trend wave, especially if your brand has the following characteristics:
1. Brands targeting young people
TikTok is a fast-paced and powerful platform that helps brands reach millions of young users. According to Vox research, 66% of TikTok users are under the age of 30. If a brand is targeting millennials or Gen Z, TikTok will be the platform of choice for connecting with younger audiences.
2. A brand aiming to expand globally
TikTok is currently available in 155 countries/regions and supports 75 languages. With this powerful social influence, brands can easily reach a wide audience around the world. According to the Sensor Tower data report, as of January 2020, TikTok is the most downloaded app in the world, with over 1.5 billion downloads.
Which industries are suitable for TikTok ads?
Retail and lifestyle-related industries are the best fit for TikTok attributes. Since this is a platform that focuses on visual effects, it is best for brands to have real product displays. TikTok ads are expected to create huge internet buzz for fashion and beauty, food, travel, gaming and retail.
However, please note that smoking, or products or services related to gambling, drugs, and pornography are prohibited on TikTok, and there will be different restrictions due to local customs and cultures in different regions.
If you want to get more information related to TikTok Ads, contact Tomato Digital Indonesia as social media ads agency in Indonesia.
