Your business is not showing up in Google search? Don't worry, in this article we will discuss one of Google's very useful features, namely the Google Business Profile as a solution to increase the visibility of your business on the internet.

What is Google Business Profile?

Google Business Profile or previously known as Google My Business is a feature provided by Google to register your business profile on the internet. By registering your business profile on Google, it will be easier for potential customers to find your business.

The features provided include photos, locations, descriptions, categories, products, hours of operation and also reviews or reviews from buyers who have visited your business location. Reviews written by other buyers will be taken into consideration for future potential customers.

Here are some of the benefits you get when you register your business on  Google Business Profile:

1.Your business will appear on Google Map

Google is the most frequently used search engine by people around the world. Moreover, 90% of consumers will search the internet for business profiles before making a decision. Prospective customers also usually consider the distance that must be covered, this is an opportunity that you should make good use of. Make your business profile so attractive that potential customers don't hesitate to come to your business.

2.As a medium for communication with customers

Besides the review and contact features, customers can also ask and answer directly with business owners by using the question and answer feature. Uniquely, not only business owners can answer these questions, other users are also allowed to answer. In order for this feature to function optimally, you need to be quick to respond when there are questions.

3.As a customer research tool

You will be able to check the performance of your Business Profile and view insights. This insights feature can provide information about how people found your business listing online and what they did after doing it.

4.Improve SEO

Google Business Profile is a very important aspect to support SEO success. When used properly, Google Business Profiles can simultaneously improve your search ranking and business visibility. If you have registered your business on Google Business Profile and don't know how to optimize it, ask a professional seo service provider to optimize your Business Profile on Google.

Importance of Google Business Profile in Local SEO strategy

The majority of people today will use the Google search engine to find the product or service they want.

For example, when you are in Tangerang and looking for pet-friendly cafes in Tangerang, you will definitely use Google to find cafe options that suit your needs, and several search results will appear according to the keywords you use.

This is where the important role of the Google Business Profile plays in local business marketing. Prospective customers will usually look for businesses that are located near or not too far from their location to find similar businesses.

To be ahead of the competition with other businesses, you can rely on professional SEO services to help optimize local SEO strategies. In addition to optimizing business profiles, an SEO agency can also help in full, starting from image SEO, Youtube and also business websites to increase the visibility of your business on the internet.