Are you a marketplace seller? Selling on the marketplace is pretty challenging since peer rivalry amongst sellers is quite fierce.
Recently, Facebook CPAS ads have become a rising promotional tool among digital marketing agencies and are also popular with business people, especially those selling on marketplaces such as Shopee, Tokopedia, Lazada and Blibli.
If you haven't used Facebook CPAS as one of your business marketing strategies, get your marketplace shop on Facebook CPAS right now to attract more visitors and drive more sales!
Let’s find out more about Facebook CPAS features and advantages that can help increase your marketplace store sales.
WHAT IS META CPAS?
Facebook CPAS (Collaborative Performance Advertising Solutions) or also called Collaborative Ads is an advertising solution offered by Facebook (now “Meta”) that enables collaboration between brands and retailers to be more efficient and effective.
CPAS ads can help brands to increase product sales and make it easy to measure performance and optimize the effectiveness of the ads being run.
HOW FACEBOOK CPAS ADS WORK?
The term Collaborative in CPAS refers to collaboration between Meta, brands, and retail partners. Brands using CPAS feature can run performance marketing campaigns for their products, then these ads will bring direct traffic to your store page in marketplace.
To set up CPAS ads, you need to create a new advertising account on Facebook that you haven't used before and contact the digital marketing agency that provides Facebook CPAS advertising services. With Tomato Digital assistance, you can run your marketplace campaign with no hassle!
BENEFITS OF META CPAS ADS
Conversion tracking
If you don't have a business website for selling products, you can take advantage of the conversion tracking feature from CPAS to track where your marketplace audience is coming from. This data can benefit you to identify areas that need improvement and make the necessary changes to increase sales or conversions.
Targeted ad targeting
CPAS Ads can also help you adapt your marketing strategy more effectively. By looking at the data obtained from CPAS ads, you can adjust your ads to reach a more segmented and relevant audience.
Better track ad performance
Using Facebook CPAS ads can also help businesses save on marketing costs. By identifying ineffective ads and focusing on those that convert, businesses can allocate their resources more effectively and avoid wasting budgets.
Wider audience reach
Using this Meta CPAS ad can increase your marketplace store sales. The CPAS feature allows bots to check if customers who have shopped at your store have Facebook or Instagram accounts, and tailor ads to those customers' interests. CPAS ads are gaining interest among sellers because of the many types of target markets that can be reached.
WHO ARE THE TARGET SEGMENT?
1. People who clicked on ads from other competitors
You can target ads to people who have interacted with competitors' ads with similar products. In addition, you can also find new audiences by targeting ads based on age, gender or region according to your business target audience.
2.People who have visited your marketplace, but have never purchased products from your store
Often consumers compare your product with competitors' products before making a purchase. By using Meta CPAS ads, your product will appear again to these consumers so that they can remind or convince the product that you are offering to buyers.
3.People who have purchased products on your marketplace
Consumers who have already purchased products at your store usually already have confidence in your product. So if they see an advertisement from your store, the potential for sales conversion is also greater.
WHAT'S THE DIFFERENCE BETWEEN META CPAS AND FACEBOOK ADS?
Product page
Even both of ads were under Meta company, but they have different features. Facebook Ads allows you to advertise your product to an audience of Facebook, Instagram, Messenger and Audience Networks.
However, these ads can only direct people who click on these ads to the business's website and Facebook or Instagram account. Your products in the marketplace cannot be advertised with Facebook Ads.
Meanwhile, with CPAS ads, you can set ads to go directly to product pages on your marketplace. Of course, this makes it easier for your potential buyers to make purchases at your store immediately.
Target Audience
Unlike Facebook Ads, which can only reach the target audience on Facebook. The CPAS conversion tracking feature also allows ads to target Facebook audiences as well as audiences who have viewed content, added to cart, and who have shopped on your marketplace store.
Ad Performance
The conversion tracking feature also drives ad performance to maximize sales on your marketplace store. Of course, this cannot be done if you only use Facebook Ads.
Ad Results
With Meta CPAS, you can view conversion or sales results based on how many people viewed your product, added it to your cart, and purchased it to your store in the marketplace. Whereas with Facebook Ads, you can only see non-converting results.
WHICH MARKETPLACE CAN USE CPAS ADS?
So now you know what CPAS ads is following with its various features and advantages.
You might be interested in using CPAS ads immediately as one of your business promotion tools.
There are several large marketplaces in Indonesia that have been able to install CPAS ads. If you are a seller on marketplaces such as Shopee, Tokopedia, Lazada and Blibli, start using CPAS ads to increase your business sales. In addition, if you have an e-commerce website like Shopify, you can also take advantage of these ads.
CONCLUSION
CPAS Ads is a very useful tool to drive more sales on marketplace. The conversion tracking feature allows you to track and analyze the performance of your advertising campaigns in greater detail, so you can take the necessary actions to increase your sales and save your marketing budget.
If you want to start optimizing your online business, CPAS advertising is a great option to increase conversion. To install the CPAS feature on marketplace stores, you can reach us by filling a form on our latest event Pasang Iklan Auto Cuan.
