In the world of online marketplaces, sales fluctuations are a common occurrence. As a Shopee seller, you may experience periods when your sales dip, causing concern and uncertainty. However, it's essential not to panic but rather to approach the situation strategically. 

By implementing these strategies, you can regain momentum, boost your sales, and ultimately thrive in a competitive e-commerce landscape.

STRATEGIES TO INCREASE SHOPEE STORE SALES

Shopee is one of the marketplaces that is often used by Indonesians for online shopping.

With so many people shopping at Shopee, brand owners don't want to miss the opportunity to make a profit from this marketplace either.

As long as many brands are selling on Shopee, the competition is getting tougher. To keep up with other stores that sell similar products, you can apply the following strategies:

1. Expand Customer Reach

If you have ever tried to take part in campaigns at Shopee or advertise to increase Shopee store sales, then this time you need to advertise with Facebook CPAS to reach a wider range of potential customers.

Why do you need to advertise with Facebook CPAS?

Even though currently Shopee is the marketplace with the highest traffic in Indonesia, you need to know that not everyone opens the Shopee application every day.

If we compare it to social media apps such as Instagram or Facebook, at least people open these apps for at least a few hours a day.

Using the CPAS campaign on your Shopee store can let your ads appear on social media, and can lead potential buyers to land directly on your Shopee store product page. At the same time, this opens more opportunities for your Shopee store products to be seen by more and more people.

Try advertising with Facebook CPAS to increase your Shopee store sales, Tomato Digital can help you in the Promote with Ads, Get More Profit event.

2. Optimize Product Titles and Visuals

Evaluate your product listings critically and ensure they are compelling, accurate, and easy to find. Update product descriptions, highlight key features, and optimize titles and keywords to improve visibility in search results. 

Use keywords that make your product easier for potential buyers to find and don't forget to optimize the product description column so that it's easier for them to understand the product you sell.

Post clear and attractive product images, as well as include detailed specifications to increase customer trust in your business. This will help increase your Shopee store sales conversions as well.

3. Show Discount Price on Your Shopee Store

To attract potential buyers, you could set how customers view your product price on your Shopee store.

Discounted prices tend to attract attention and make buyers feel more profitable because they buy goods at lower prices than normal prices.

This method can also encourage potential buyers to immediately check out your product before the discount period ends and can increase your Shopee store sales.

4. Improve Customer Experience

Outstanding customer service can be a differentiating factor in a competitive marketplace.

Customer service who quickly respond to buyer chats will provide better customer satisfaction.

In addition, with a non-confusing transaction flow, buyers will not hesitate to make transactions immediately.

By implementing this technique, your Shopee store's positive reviews will increase, leading to higher customer loyalty and increased sales of your Shopee store.

Those are some strategies that can be implemented to increase Shopee store sales in 2023.

To set up Shopee CPAS ads, you can rely on Tomato Digital as a trusted partner to help with your digital advertising problems. The rest, you can focus more on developing your product and business.