Wondering which one is more effective? Hire an internal team for your business or hire a digital marketing agency?
If you are a business owner managing marketing efforts by yourself, sometimes you will find it difficult to manage your time and ensure everything runs smoothly.
Perhaps you consider hiring a special team to handle digital marketing; however, hiring a digital marketing agency looks more promising and professional. Whether to hire an internal team or hire an agency, you should understand which options are best for your business.
In this article, we will discuss the comparison between hiring your own in-house team and using the services of a digital marketing agency.
Cost
Hiring your own internal team would require a recruitment process, training, and investment in all the digital marketing tools. All of this requires a lot of investment.
However, if you trust your digital marketing campaign with an agency, the costs are only calculated based on the rate of services you need.
What’s more, you also reduce training costs and tool subscription costs since your digital marketing needs have been covered by digital marketing agencies.
Understanding of brand identity
The main advantage of having an in-house team is the team’s understanding of the brand identity of the company.
Meanwhile, an agency usually takes more time to understand the business and brand identity before starting the campaign.
Innovation and Creativity
In-house teams are usually stuck in company culture, so they often face challenges with new marketing ideas.
This is where the agency’s role is in helping to present new ideas as innovations and creative solutions for companies.
A digital marketing agency is experienced in handling clients from various industries, which is its core advantage in developing innovative strategies.
Flexibility and Scalability
A digital marketing agency is the right choice for small, medium, or even large-scale businesses. The flexibility of the agency team is able to adapt to changes in strategy quickly, making it very suitable for helping with short-term campaigns.
In business conditions that do not support maintaining your own internal team, a digital marketing agency is the best solution so that the company’s marketing continues to run smoothly.
Digital Marketing Skills
Reliable digital marketing skills in in-house teams are quite rare. This is because good talent is mostly being hunted by digital startup companies. Meanwhile, a digital marketing agency’s core business is about digital marketing. If you want to improve your business digitally, a digital marketing agency is the right solution.
Technological development
Digital marketing technology is always changing; new technologies, platforms, and practices are always emerging. Digital marketing agencies are very sensitive to changes and try as quickly as possible to keep up with market trends. In contrast, internal teams usually have to invest time to follow trends and keep up with these changes.
If you want to improve your business digitally with the help of experts, let us help you with our expertise. Tomato Digital has helped hundreds of brands in Indonesia develop their businesses digitally. Consult your digital marketing needs with us in here, and let’s grow together.
